Can people find your publication? Chances are the answer is no. It can be expensive and time-consuming to optimize your content for search engines, but your content matters. People who need it should be able to find it without having to click through thirty pages of search results. Content syndication provides a solution to that problem. Before we dive into how syndication can help you reach the right audiences and make money, let’s look at why your content matters.

Why your content matters

You don’t have to be an established expert in a specific field for your content to matter. If you have a unique perspective or useful insights into the topics you write about, then your content matters

At Newstex, we use the term ‘authoritative content’ to refer to this type of original, high-quality content. Authoritative content is written by independent voices with something substantial to share. It’s the kind of content that thought leaders and decision makers rely on.  

Imagine a journalist who is writing a story about sustainable product packaging. You blog about that very topic. You may not have a PhD in sustainability, but you offer insightful content. The journalist needs to learn more about the topic and so they type some keywords into their search engine. The first several pages of results include links to well-known media organizations, major companies, and low-quality content that’s been optimized for search engines.

Even though your content is exactly what the journalist needs to write their article, they can’t find it.. If they could, it would help them a lot. They might quote you, cite you, or even reach out to you for an interview. Not only could this enhance your credibility, but it could also drive traffic to your site or open the door to further opportunities down the line.

The bottom line is that, if you want your content to reach its full potential, you need to make sure it’s accessible to the people who are looking for it.

Who needs your content

It’s not just journalists and writers who are looking for authoritative content. People in diverse industries from all over the world are seeking it as well. They include:

• Journalists
• Businesspeople
• Lawmakers
• Government agencies
• Scholars and academic institutions
• Authors
• Researchers
• Corporate intelligence analysts
• Legal professionals
• Consultants
• Wall Street traders
• Treasury and compliance professionals
• Bankers
• Philanthropic organizations
• Media companies
• And many more

All of them need reliable, high-quality content to make decisions. They’re looking for diverse sources and independent perspectives.

That’s where your authoritative content can come into the picture--provided they can find it. Content syndication lets the people who need your content find it quickly and easily without having to click through dozens of search results.

How to use syndication to extend your content reach and make money

Licensed content syndication is a great way to expand your reach, build your reputation, and potentially even make some money. Similar to how television and radio programs can be licensed and syndicated to different networks and stations, your digital content can be licensed and syndicated through a variety of distributors.

Extend your content reach with licensed syndication

With licensed content syndication, you give distributors permission to provide your content to end users. You retain full ownership of your work and control where it is syndicated. Distributors pay a fee to provide your content to their end users.

Newstex provides authoritative content to leading distributors, including:

• LexisNexis
• Moody’s NewsEdge
• ProQuest
• Refinitiv
• Thomson Reuters’ Westlaw
• Industry Dive’s StudioID
• SyndiGate
• Copyright Clearance Center
• Copyright Licensing Agency

Most online publishers can’t approach major distributors like LexisNexis or Thomson Reuters’ Westlaw and convince them to license their content. But when you work with Newstex, you can gain access to these elite distribution channels without any additional work on your part. We even manage contracts, payments, and more, so you can focus on your authoritative content.

Make money with licensed syndication

Licensed syndication through Newstex is a great way to monetize your content since you’ll receive a portion of the fees that are generated when a distributor’s end user accesses it 

While the amount of money you’ll earn may not be massive, it’s a great way to generate passive income.

Since you retain ownership of your content you can pursue any other monetization strategies, including placing ads on your site, offering affiliate links, or even syndicating your content through other providers.

A key benefit of syndicating through Newstex is convenience. We take care of everything for you. We don’t charge anything, either. We only take a percentage of the fees that are generated by licensing your content.

Key takeaways about why your content matters and how it can generate money

Syndication through Newstex is an easy way to bolster your reputation and monetize your work.

Hard-to-reach audiences are looking for your content, and search engines can bury it beneath page after page of low-quality results. That’s why leading organizations subscribe to information database firms like LexisNexis, ProQuest, or Thomson Reuters to find high-quality content. Working with prestigious distributors like these is essential if you want to reach top-tier decisionmakers and thought leaders. Newstex can make that happen while letting you generate passive income from your content. Contact us to get started.