Blog Posts: Content marketing

Newstex Blog

January 21, 2025
Privacy laws guide for content professionals 2025

A number of US states have passed legislation to protect their citizens' data. This post looks at a few of the new laws that will take effect in 2025.

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January 14, 2025
Three ways to make your content more shareable in 2025

Creating shareable content is a great way for creators to expand their content's reach.

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January 8, 2025
Small publishers thrive as Google targets corporate content schemes

Google recently punished a number of major publishers who were using third-party vendors to generate passive income. This post explores why that matters, and what it means for smaller publishers.

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December 18, 2024
Why ethical SEO is the key to growing your blog’s audience

SEO is a vital tool for building an audience, but not all of these strategies are worth pursuing.

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December 13, 2024
Should I start a blog? Blogging in 2025

Should you start blogging in 2025? The short answer is, yes. Despite the rise of social media, blogs remain a crucial part of the digital landscape, offering a platform for long-form content and thought leadership.

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October 18, 2024
How can AI help writers hone their craft?

Understand how AI writing assistants complement professional writing skills. Practical strategies for integrating AI into your content creation workflow.

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October 4, 2024
Media consolidation and the illusion of choice

Today's media landscape is dominated by a small subset of companies, leaving the consumer with fewer options and worse choices.

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October 1, 2024
How writers can craft a content distribution strategy for the Web

Perhaps you, a person with a passion for writing and a very specific knowledge base, also harbor dreams of writing. If you’re anything like most beginning writers (myself included over a decade ago) it can be difficult to know where to start. Given the nature of the internet, a Web strategy is a critical component for success—but again, where should you start? 

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September 21, 2024
Information databases and content arbitrage

I recently discussed how creators can provide value to their audience by engaging in content arbitrage. In order to do that, you’re going to have to find suitable material. Now you may think this is no big deal–after all, you probably perform dozens of searches each day. But while your regular search engine can certainly help you find worthwhile material, it needn’t be the only tool in your arsenal. Information databases such as LexisNexis and ProQuest can be an excellent way for you to discover high-quality opportunities for content arbitrage.

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September 3, 2024
When the World Wide Web was new: A look back

The other day, I stumbled upon a pop culture relic entitled “The Kids’ Guide to the Internet.” Produced in 1997, the video follows Peter and Dasha Jamison as they introduce their friends Andrew and Lisa to the joys of cyberspace. The sites they visit are static affairs filled with low-resolution images and text in Times New Roman. They’re relentlessly utilitarian and often devoid of interactivity (though Peter does send an email to President Clinton at one point!). Fast forward almost 30 years later, and the Internet looks very different. And it’s not just a matter of aesthetics, either. The modern Internet is a far more collaborative place where engagement and interactivity reign supreme. 

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August 26, 2024
From obsolete to trendy: The business of vintage technology

A few months ago, I wrote about the endless cycle of technological disruption. But something that often gets overlooked is that disrupted technologies don’t always fade away. On the contrary, they can often have unexpected afterlives. In this post, I’ll be looking at products that have proven to be surprisingly popular despite the fact that they were once considered obsolete.

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August 23, 2024
Maximizing content impact through strategic research practices

Research is one of the most important parts of the writing process. Readers are looking for authoritative, people-first content, and incorporating thorough research into your content can help you meet that need. We’ve written a lot about research over the years, so we thought it could be helpful if we consolidated these insights into a single place for ease of reference.

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