Blog Posts: Content marketing

Newstex Blog

October 18, 2024
How can AI help writers hone their craft?

Generative AI can be an invaluable tool for writers that can help at every stage of the creative process.

Read More
October 4, 2024
Media consolidation and the illusion of choice

Today's media landscape is dominated by a small subset of companies, leaving the consumer with fewer options and worse choices.

Read More
October 1, 2024
How writers can craft a content distribution strategy for the Web

Perhaps you, a person with a passion for writing and a very specific knowledge base, also harbor dreams of writing. If you’re anything like most beginning writers (myself included over a decade ago) it can be difficult to know where to start. Given the nature of the internet, a Web strategy is a critical component for success—but again, where should you start? 

Read More
September 21, 2024
Information databases and content arbitrage

I recently discussed how creators can provide value to their audience by engaging in content arbitrage. In order to do that, you’re going to have to find suitable material. Now you may think this is no big deal–after all, you probably perform dozens of searches each day. But while your regular search engine can certainly help you find worthwhile material, it needn’t be the only tool in your arsenal. Information databases such as LexisNexis and ProQuest can be an excellent way for you to discover high-quality opportunities for content arbitrage.

Read More
September 3, 2024
When the World Wide Web was new: A look back

The other day, I stumbled upon a pop culture relic entitled “The Kids’ Guide to the Internet.” Produced in 1997, the video follows Peter and Dasha Jamison as they introduce their friends Andrew and Lisa to the joys of cyberspace. The sites they visit are static affairs filled with low-resolution images and text in Times New Roman. They’re relentlessly utilitarian and often devoid of interactivity (though Peter does send an email to President Clinton at one point!). Fast forward almost 30 years later, and the Internet looks very different. And it’s not just a matter of aesthetics, either. The modern Internet is a far more collaborative place where engagement and interactivity reign supreme. 

Read More
August 26, 2024
From obsolete to trendy: The business of vintage technology

A few months ago, I wrote about the endless cycle of technological disruption. But something that often gets overlooked is that disrupted technologies don’t always fade away. On the contrary, they can often have unexpected afterlives. In this post, I’ll be looking at products that have proven to be surprisingly popular despite the fact that they were once considered obsolete.

Read More
August 23, 2024
Maximizing content impact through strategic research practices

Research is one of the most important parts of the writing process. Readers are looking for authoritative, people-first content, and incorporating thorough research into your content can help you meet that need. We’ve written a lot about research over the years, so we thought it could be helpful if we consolidated these insights into a single place for ease of reference.

Read More
August 20, 2024
How to use content research to make your content stand out

Content research is a vital part of creating high-quality, people-first content. This differs from the kind of specialist research my colleague Jason has written about. Content research is concerned with the bigger picture. In other words, it’s the process of coming up with topics to write about in the first place. But it goes beyond simple brainstorming. You’re also trying to choose the best approach for your audience. 

Read More
August 2, 2024
Teaching machines to create: The hidden hazards of AI training

Some of the biggest record labels in the world made headlines recently when they filed a lawsuit against two companies which provide music-related AI tools. They allege that Suno, Inc. and Udio AI committed copyright infringement by using the labels’ songs to train their AIs, even if those AIs are used to generate original material. But the training of AIs has long been an ethical minefield, and in this post, we’ll explore why this can be such a fraught topic.

Read More
July 18, 2024
How to create a successful online persona without really trying

A while back, José discussed the importance of having a strong online persona. Despite its importance, it isn’t always easy to sit down and think about one’s digital persona, and it can be tempting to toss it in the ‘too difficult’ bin. I know because, in addition to being the Senior Editor here at Newstex, I’m also a content creator who has had to grapple with these issues. José has asked me to share some of the steps I took to establish my digital persona. 

Read More
July 11, 2024
Guide to content syndication 2024

For online content publishers, content syndication is a great way to expand your reach, build your reputation, and possibly make money. Similar to how television shows and radio programs can be syndicated to different networks and stations, your digital content can be syndicated through a variety of distributors. Sounds great, right? It is, but there are different types of content syndication to consider. Before you decide to syndicate the content you’ve worked hard to create, you need to understand the available syndication models and how they can benefit you.

Read More