Background and introduction

Can you briefly tell us about your organization and its mission?

Stefan Nann of Stockpulse: Stockpulse is a German-based data analytics company, setting new levels in quantitative data processing using Artificial Intelligence. Our mission is to improve and support data-driven decision making for a broad range of market participants by analyzing and deploying alternative data from social media. Stockpulse has huge amounts of data collected from many thousands of sources in dozens of languages. In the age of LLMs, this historical data is one of the biggest assets of the company.

Who is your primary audience or readership, and what types of content do you produce?

Stefan Nann: Our focus is on B2B. Clients are e.g., hedge funds, asset managers, stock exchanges, regulators, or financial publishers. We produce different types of data products. Some clients are interested in historical time series of buzz and sentiment data from social media for building strategies or for risk management. Others are interested in trading signals. Stock exchanges are using our data for trading surveillance. A fairly big part is our AI generated news summaries. We are working with a few financial publishers who use our AI summaries for stocks or cryptocurrencies. Our focus is on financial content.

Challenges before partnering with Newstex

What were the main challenges or obstacles you faced before partnering with Newstex?

Stefan Nann: We didn’t have the right distribution channels for our AI generated articles. Furthermore, we are no real experts in how to build articles that can be leveraged via financial publishing companies, e.g., good length, content, structure etc. Together with Newstex we optimized the structure of the articles and found a partner who has the right contacts and channels in order to get our articles in front of the right audience. 

How did these challenges affect your business goals or operations?

Stefan Nann: Together with Newstex we opened a new target market for Stockpulse, that we did not think a lot about before. It was new for us and we learned a lot during our ongoing partnership. We were also able to extend and improve our services in this space a lot further, especially with the rise of the capabilities of LLMs.

Decision to partner with Newstex

What led you to choose Newstex as a partner?

Stefan Nann: We are usually operating in a different core market and did not produce products for financial publishing. However, since our data is unique and complementary to other more traditional financial data it was obvious that we have potential to enter this market. With the new capabilities of LLMs and our extensive knowledge in this space we have the potential to grow this even further and generate more innovative products. 

What were your expectations when you decided to work with us?

Stefan Nann: We did not have very high expectations because the market segment was new to us and we therefore could not exactly assess the potential. It was a test for us which worked out really well until today. We think especially in times of AI and LLMs this market has a huge potential and therefore we push it forward.

Experience with Newstex

How has your experience been since partnering with Newstex?

Stefan Nann: Newstex helped us to improve the generated articles. The experience of Newstex with things that work out in the market combined with the technical means of Stockpulse turned out to be a perfect fit. For example, Newstex told us to produce as many texts as possible in a certain period of time and rather distribute it over this period with the timestamps instead of publishing it all at the same time. Technicalwise this does not make a huge difference, but on the distribution side this is a very important issue. Without Newstex we would not have been that efficient and quick in improving this. 

Which features or services have been most valuable to you?

Stefan Nann: Most value service is that Newstex acts as an intermediary between Stockpulse and the redistributors of the articles. That saves us time and effort to communication with all of them separately.

Results and outcomes

What tangible results have you seen since working with Newstex?

Most valuable result for us was a significant growth in revenue. As described before, our expectations were very low and they have been over fulfilled by far and it is still improving. Therefore, we are very motivated to push this forward, develop new ideas for new article types, improve our LLM generated articles, etc. 

Can you share any data or examples that highlight these improvements?

Especially, in 2024 we saw growth rates in revenue of 40%-50% every month.

Future plans and outlook

How do you envision the future of your partnership with Newstex?

Stefan Nann: We are eager to extend our partnership and find more redistributors who can benefit from our content and articles. We are also open to discuss new ideas or adapt to new trends Newstex is seeing in the market. We think the potential is huge especially with all the new developments in the AI and automatic text generation space.

Testimonials and advocacy

Would you recommend Newstex to other publishers? If so, what would you say to someone considering working with us?

Stefan Nann: Yes, we would recommend Newstex absolutely. And we did some times in the past already. We very often tell people or other companies about the smooth partnership and how we benefit from it. 

Stefan Nann is the CEO of Stockpulse. He has a Ph.D. in Economic and Social Sciences from the University of Cologne and a Master’s degree in information systems from the University of Cologne. In 2011, he co-founded Stockpulse together with Jonas Krauß.