Newstex Blog
It's not enough to just drive traffic to your content. You need to drive engaged traffic---people who actually consume your content when they find it rather than clicking away from it.
After receiving a record number of member votes, the Software & Information Industry Association's (SIIA) Content & Information Services Division (CISD) has announced its newly elected Board of Directors for the 2014-2016 term, and Newstex President Larry Schwartz is once again one of the elected Directors.
An important component of an integrated marketing strategy to build an audience for your Authoritative Content is social media.
The Above the Law Attorney@Blog Conference is scheduled for Friday, March 14, 2014 at The Yale Club of New York City. This is the first event of its kind and will bring leading legal bloggers together to learn and network.
It looks like Getty Images might finally be catching on to social media and the fundamental changes that have taken place related to digital image publishing and sharing.
The future of news and journalism all comes down to business according to Marc Andreessen. In fact, Andreessen estimates that the news market will grow to approximately 5 billion people around the world by 2020.
This week, a new policy goes into effect from the U.S. Department of Justice that provides guidelines related to obtaining information or records from members of the news media as well as guidelines for questioning, arresting, or charging members of the news media.
Ranked lists are a mainstay of digital content publishing and can be found on most sites---from independent blogs to global media sites. For years, content publishers and online marketers have used ranked lists to drive traffic to their websites.
Mobile is a hot topic in content publishing and journalism in 2014. Not only is it critical for publishers to have mobile-always strategies in place, but you need to get your content mobile-friendly as soon as possible.
Social media software company Lithium is expected to acquire online influence measurement company Klout for at least $100 million in advance of its own IPO.
Crowd Computing Systems Founder and CEO Max Yankelevich.During the SIIA's 2014 IIS Summit held in New York City last week, Newstex President Larry Schwartz hosted the SIIA Previews Event where five innovative early stage content and content technology companies had the opportunity to present their businesses to an audience...
Three themes prevailed at the Software and Information Industry Association's IIS 2014 event in New York City last week---disruption, change, and a new focus---and all three are essential for content publishers to understand and prioritize in 2014 and beyond.
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