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Moving From Mobile Consideration to Mobile Action
In January of this year, I wrote an article for the Newstex blog about the five critical reasons publishers need a "mobile always" strategy. Today, the majority of digital content is consumed on mobile devices, and the majority of social media time is spent on mobile devices, too. Considering how much digital content is shared and consumed through social media, it's clear that mobile should be a top priority for publishers. However, that is far from the reality. Yesterday, Ronn Levine of SIIA wrote about what he refers to as the "Ahhh, mobile' response explaining, "We still have a tendency read more