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Amount of Time People Spend in Mobile Apps Jumps by 21%
The amount of time that people spend in mobile apps has jumped by 21% over last year, which means the average session length is longer than ever. Furthermore, the average number of sessions for an app is also higher than ever. According to data from Localytics, the average number of mobile app sessions per user (i.e., the number of times users open an app) has jumped by 22% from 9.4 times a month in 2013 to 11.5 times per month in 2014. The data shows that specific types of mobile apps are experiencing much higher increases in "time in app" read more