The Weight of Words

The Weight of Words

Words carry weight and content publishers have a responsibility to choose their words wisely, particularly Authoritative Content publishers who have earned the trust of their audiences as credible sources of information. While traditional news media veers toward sensationalism in headlines and stories (watch a cable news network for five minutes and you’ll see more thanContinue Reading

Fastest Growing Digital News Audience is Young Women

Fastest Growing Digital News Audience is Young Women

Women between the ages of 18 and 24 represent the fastest growing segment of the digital newspaper audience. According to a report from the Newspaper Association of America (based on research conducted by comScore of 300 U.S. newspapers), the number of young women who read digital newspaper content jumped by 38% between August 2013 andContinue Reading

Tapping into Instagram Growth for Content Promotion

Tapping into Instagram Growth for Content Promotion

Between mid-2013 and mid-2014, the number of Instagram users between the ages of 16 and 64 around the world jumped from 15% of all global Internet users to 20%. In North America, the percentage is even higher (25%), and in Latin America and the Middle East and Africa, it’s even higher than that (33% andContinue Reading

5 Tricks to Breath New Life into Old Content

5 Tricks to Breath New Life into Old Content

What do you do with all of the old content in your site archives? Does it just sit there languishing? Does it attract spam comments faster than you can delete them? With just a small amount of effort, you can breathe new life into your old content so it helps you achieve your goals ratherContinue Reading

Direct Traffic Trumps Value of Search and Social for News Sites

Direct Traffic Trumps Value of Search and Social for News Sites

There has been a lot of discussion about the growing importance of social discovery to drive traffic to content in recent years, and of course, SEO has been a priority for many content publishers for even longer. However, a new study by Pew Research Center reveals that the value of the traffic that comes toContinue Reading

Analyzing Content Consumption Beyond the Click

Analyzing Content Consumption Beyond the Click

As a content publisher, you’re probably tracking the number of clicks to your content, the clicks visitors to your content are making once they arrive, and where clicks to your content are coming from. Content analytics are all about the click, but content consumption analysis is about a lot more than clicks. New research fromContinue Reading

Amount of Time People Spend in Mobile Apps Jumps by 21%

Amount of Time People Spend in Mobile Apps Jumps by 21%

The amount of time that people spend in mobile apps has jumped by 21% over last year, which means the average session length is longer than ever. Furthermore, the average number of sessions for an app is also higher than ever. According to data from Localytics, the average number of mobile app sessions per userContinue Reading

Blogging Comes out on Top in State of Inbound 2014

Blogging Comes out on Top in State of Inbound 2014

The 2014 State of Inbound report has been released by HubSpot and thousands of marketers agree—blogging works. According to the research, blogging is the number one way that marketers get their content and companies found. In fact, marketers who have prioritized blogging are 13x more likely to generate positive ROI than marketers who haven’t prioritizeContinue Reading

How to Increase Revenue from Your Content

How to Increase Revenue from Your Content

Timing, market conditions, frequency, and length—these are just four of the things that affect content revenue, which Newstex president Larry Schwartz and Jonathan Hoy, director of licensing and copyrights for the American Bar Association Publishing, shared at the recent SIPA conference. During the presentation about content licensing and syndication, Larry explained that SEO is veryContinue Reading

Rhett Butler of Mongabay Wins Prestigious Parker/Gentry Award

Rhett Butler of Mongabay Wins Prestigious Parker/Gentry Award

Rhett A. Butler, Founder of Mongabay (syndicated by Newstex), has been awarded Field Museum’s top conservation prize—the Parker/Gentry Award. In 1999, Butler’s passion for nature and wildlife led him to found Mongabay, a site dedicated to raising interest in and appreciation of wildlife and wild lands as well as promoting awareness of environmental issues andContinue Reading