When Will Newspapers Become Extinct?

When Will Newspapers Become Extinct?

Newspapers in their current form will become insignificant in the United States by 2017. That prediction comes from The Future Exploration Network’s research on the future of media. As you can see in the company’s digital visualization below, newspapers as we know them will be extinct across the entire globe by 2040. By 2025, they’llContinue Reading

Nearly 1 in 3 Fortune 500 Companies Maintain Active Blogs

Nearly 1 in 3 Fortune 500 Companies Maintain Active Blogs

Who said blogging is dead? In Corporate America, blogging is holding steady with nearly one in three Fortune 500 companies maintaining public facing corporate blogs (from the primary corporation) with current posts published. The data comes from an annual study by the University of Dartmouth Center for Marketing Research. Back in 2008, only 16% ofContinue Reading

10 Questions to Ask to Evaluate New Content Opportunities

10 Questions to Ask to Evaluate New Content Opportunities

Content publishers are always looking for ways to grow, but for Authoritative Content publishers, choosing the right opportunities, which support their reputations as reliable providers of quality content, requires some strategic thinking. The wrong content opportunity could damage an Authoritative Content publisher’s reputation, which is a key competitive advantage. Before you jump on a contentContinue Reading

10 Years of Digital Storytelling and 10 Years of Newstex

10 Years of Digital Storytelling and 10 Years of Newstex

Ten years ago in 2004, blogs ruled the internet and “blog” was named the word of the year by Merriam-Webster. The same year, Newstex launched with a simple goal—to provide real-time news and commentary, collected from the world’s best authoritative sources, to customers who need reliable information but don’t have time to search for it.Continue Reading

3 Signs Your Home Page is Losing Value

3 Signs Your Home Page is Losing Value

Home pages are losing value quickly. There was a time (in the not too distant past) when home pages were the top priority for website owners and consumers. Today, people arrive at websites in a wide variety of ways, and most of them are not going directly to your site’s home page. Landing pages areContinue Reading

3 Irrefutable Realities of News Publishing in 2014

3 Irrefutable Realities of News Publishing in 2014

As we get deeper into the second half of 2014, it’s disappointing to see the news publishing industry continue to struggle. The biggest problem? Failing to accept the irrefutable realities of the news publishing industry today. These realities aren’t shocking. They didn’t happen overnight. However, they are the source of many problems within the newsContinue Reading

No Tweeting the Competition Says Newspaper to Journalists

No Tweeting the Competition Says Newspaper to Journalists

Do you let your content writers tweet updates from your competitor publishers? The Hindu doesn’t. That’s according to a memo sent by The Hindu managing editor P. Jacob and senior managing editor V. Jayanth that Mint reviewed earlier today. The note tells reporters, “We need particularly to ensure that in our enthusiasm and urge toContinue Reading

Facebook Reaches Nearly 1 in 2 People with Internet Access Around the World

Facebook Reaches Nearly 1 in 2 People with Internet Access Around the World

New data from Facebook’s second quarter 2014 results shows just how big the social networking site has grown. As Shift Communications reports, Facebook reaches half of the connected human race. In other words, 47.8% of all people around the world who have internet access use Facebook. In total, 1.317 billion people used Facebook at leastContinue Reading

What Content Publishers Need to Know about Canadian Anti-Spam Legislation

What Content Publishers Need to Know about Canadian Anti-Spam Legislation

This month, the Canadian Anti-Spam Leglslation (CASL) came into effect. If you send email messages in order to directly or indirectly promote your content, then you need to know what this law entails. Don’t make the mistake of thinking that CASL only applies to publishers who live in Canada. It actually applies to anyone whoContinue Reading

Image Content – Not Just for Pinterest and Instagram

Image Content – Not Just for Pinterest and Instagram

Some people learn by hearing. Others learn by reading. And others learn by seeing. The basics of human psychology and neurology tell us that to successfully communicate with a wide audience, you need to create content that engages with those people based on the way they like to learn and consume information. In other words,Continue Reading