The Power of Blogging for Lawyers

The Power of Blogging for Lawyers

Where do people go to find out information about the law or to find legal counsel when they need it? They go to Google, just like they do for everything else they need today. For lawyers, blogging offers a way to improve their website search engine results and grow their practices. However, it also givesContinue Reading

Happy Birthday Blogs

Happy Birthday Blogs

Twenty years ago, on October 7, 1994, software developer Dave Winer published his first blog post. The date is important because Winer also wrote the first blogging software which opened the doors to blogging as we know it today. Winer also invented podcasting and was involved in developing RSS, the syndication system that bloggers andContinue Reading

National Newspaper Week 2014

National Newspaper Week 2014

Did you know that this week is National Newspaper Week? Don’t worry—most people had no idea. Despite the fact that National Newspaper Week has nearly passed (it ends tomorrow), the majority of Americans probably have no idea that it even exists. The week-long “holiday” has been happening for 74 years and is intended to observeContinue Reading

The Weight of Words

The Weight of Words

Words carry weight and content publishers have a responsibility to choose their words wisely, particularly Authoritative Content publishers who have earned the trust of their audiences as credible sources of information. While traditional news media veers toward sensationalism in headlines and stories (watch a cable news network for five minutes and you’ll see more thanContinue Reading

Fastest Growing Digital News Audience is Young Women

Fastest Growing Digital News Audience is Young Women

Women between the ages of 18 and 24 represent the fastest growing segment of the digital newspaper audience. According to a report from the Newspaper Association of America (based on research conducted by comScore of 300 U.S. newspapers), the number of young women who read digital newspaper content jumped by 38% between August 2013 andContinue Reading

Tapping into Instagram Growth for Content Promotion

Tapping into Instagram Growth for Content Promotion

Between mid-2013 and mid-2014, the number of Instagram users between the ages of 16 and 64 around the world jumped from 15% of all global Internet users to 20%. In North America, the percentage is even higher (25%), and in Latin America and the Middle East and Africa, it’s even higher than that (33% andContinue Reading

5 Tricks to Breath New Life into Old Content

5 Tricks to Breath New Life into Old Content

What do you do with all of the old content in your site archives? Does it just sit there languishing? Does it attract spam comments faster than you can delete them? With just a small amount of effort, you can breathe new life into your old content so it helps you achieve your goals ratherContinue Reading

Direct Traffic Trumps Value of Search and Social for News Sites

Direct Traffic Trumps Value of Search and Social for News Sites

There has been a lot of discussion about the growing importance of social discovery to drive traffic to content in recent years, and of course, SEO has been a priority for many content publishers for even longer. However, a new study by Pew Research Center reveals that the value of the traffic that comes toContinue Reading

Analyzing Content Consumption Beyond the Click

Analyzing Content Consumption Beyond the Click

As a content publisher, you’re probably tracking the number of clicks to your content, the clicks visitors to your content are making once they arrive, and where clicks to your content are coming from. Content analytics are all about the click, but content consumption analysis is about a lot more than clicks. New research fromContinue Reading