Social Media Marketing Trends for 2015

Social Media Marketing Trends for 2015

What will be hot and what won’t be in social media marketing for 2015? It’s that time of year and everyone is publishing their thoughts online, but let’s go beyond opinions and conjecture to look at some facts based on user behavior. A bit of digging revealed some great predictions about which social media sitesContinue Reading

5 End-of-Year Technology Review Tasks for Content Publishers

5 End-of-Year Technology Review Tasks for Content Publishers

Believe it or not, more than a month of the third quarter of 2014 has already passed, and it’s time to start end-of-year reviews and clean-ups in preparation for 2015. For content publishers, these types of reviews and preparations are usually related to editorial calendars, personnel, and budgets. However, the third quarter is also aContinue Reading

Mobile App Development in 2015 – What’s Coming?

Mobile App Development in 2015 – What’s Coming?

Mobile app development will look very different in the near future if the predictions that Forrester Research has made for mobile development in 2015 are accurate. No longer will simply building apps be enough. Instead, the report warns mobile developers that they’ll need to meet new market demands from consumers who will want, “more contextuallyContinue Reading

6 Ways to Communicate Language Choices in Online Content

6 Ways to Communicate Language Choices in Online Content

The internet is global so making your Authoritative Content available in multiple languages can easily increase your reach, expand your brand, and build your audience. But there is a problem. How do you communicate language choices in your web design in a streamlined yet effective way? The answer to this question is critical to theContinue Reading

Millennials Trust Online-Only News Sites More than Network and Cable TV News

Millennials Trust Online-Only News Sites More than Network and Cable TV News

A new report based on results of The Harris Poll of 2,537 U.S. adults in August 2014 reveals that online-only news sites (like Huffington Post and Yahoo! News) are trusted to deliver news fairly and accurately more by younger audiences than older audiences. In fact, the large and highly coveted millennial audience (people between theContinue Reading

Moving From Mobile Consideration to Mobile Action

Moving From Mobile Consideration to Mobile Action

In January of this year, I wrote an article for the Newstex blog about the five critical reasons publishers need a “mobile always” strategy. Today, the majority of digital content is consumed on mobile devices, and the majority of social media time is spent on mobile devices, too. Considering how much digital content is sharedContinue Reading

The Power of Blogging for Lawyers

The Power of Blogging for Lawyers

Where do people go to find out information about the law or to find legal counsel when they need it? They go to Google, just like they do for everything else they need today. For lawyers, blogging offers a way to improve their website search engine results and grow their practices. However, it also givesContinue Reading

Happy Birthday Blogs

Happy Birthday Blogs

Twenty years ago, on October 7, 1994, software developer Dave Winer published his first blog post. The date is important because Winer also wrote the first blogging software which opened the doors to blogging as we know it today. Winer also invented podcasting and was involved in developing RSS, the syndication system that bloggers andContinue Reading

National Newspaper Week 2014

National Newspaper Week 2014

Did you know that this week is National Newspaper Week? Don’t worry—most people had no idea. Despite the fact that National Newspaper Week has nearly passed (it ends tomorrow), the majority of Americans probably have no idea that it even exists. The week-long “holiday” has been happening for 74 years and is intended to observeContinue Reading