What Content Publishers Need to Know about Canadian Anti-Spam Legislation

What Content Publishers Need to Know about Canadian Anti-Spam Legislation

This month, the Canadian Anti-Spam Leglslation (CASL) came into effect. If you send email messages in order to directly or indirectly promote your content, then you need to know what this law entails. Don’t make the mistake of thinking that CASL only applies to publishers who live in Canada. It actually applies to anyone whoContinue Reading

Image Content – Not Just for Pinterest and Instagram

Image Content – Not Just for Pinterest and Instagram

Some people learn by hearing. Others learn by reading. And others learn by seeing. The basics of human psychology and neurology tell us that to successfully communicate with a wide audience, you need to create content that engages with those people based on the way they like to learn and consume information. In other words,Continue Reading

Bloggers Beware – Your Content Could Get You in Trouble with the Law

Bloggers Beware – Your Content Could Get You in Trouble with the Law

Recently, there have been a number of situations in Europe where bloggers and content publishers have been the victims of censorship. The cause—because their content ranked high on search engines. This month, Kevin Rawlinson of BBC News reported on a new incident, but this time the blogger’s published opinion based on a personal experience ledContinue Reading

4 Lessons Authoritative Content Publishers Can Learn from Content Marketing Agencies

4 Lessons Authoritative Content Publishers Can Learn from Content Marketing Agencies

Content publishers face competition from a wide variety of sources, including content marketing agencies which publish content for brands and companies around the world. The Content Marketing: Benchmarks from the Agency Perspective report from SharpSpring and Ascend2 provides insights from interviews with 521 sales, marketing, and business professionals related to content marketing, which Authoritative ContentContinue Reading

6 Steps to More Successful Blog Posts

6 Steps to More Successful Blog Posts

Remember a couple of years ago when pundits warned that blogging was dead? Turns out they were very wrong and blogging is more popular today than ever. According to the 2014 Social Media Industry Report from Social Media Examiner, investments in blogging by companies and marketers is actually on a significant upswing. Did you knowContinue Reading

The Demise of Google Authorship Photos – What Does It Mean?

The Demise of Google Authorship Photos – What Does It Mean?

Invested time and money into Google+ Authorship in the past could of years? You’re not alone. Among the search engine optimization community, Google+ Authorship (where your Google+ profile image, byline, and Google+ circle count appears with your article links in Google search results) has been a top priority. For years, Google has touted the benefitsContinue Reading

The Data Explosion in 2014 Minute by Minute – Infographic

The Data Explosion in 2014 Minute by Minute – Infographic

In 2012, Google received over 2 million search queries per minute. Fast forward to 2014 and that number has more than doubled. Today, Google receives over 4 million search queries per minute from the 2.4 billion strong global internet population. That’s just one statistic that tells the story of the data explosion that we’re livingContinue Reading

4 Key Factors Influencing Content Sharing Trends

4 Key Factors Influencing Content Sharing Trends

Content sharing is a critical component of any online publisher’s marketing plan, and new research from ShareThis identifies consumer sharing trends that dominated during the second quarter of 2014. Most importantly, the shift to mobile content consumption and sharing is driving content sharing and will continue to do so for the foreseeable future. However, thereContinue Reading

Is Your Content Reaching the Right Audience?

Is Your Content Reaching the Right Audience?

Earlier this year, Pew Research Center and the Social Media Research Foundation released a report that identified six structures of social media crowds that shape Twitter conversations. The research found that these structures are dependent on the topic being discussed, the sources of information cited during the conversations, the social networks of the people whoContinue Reading

Global Digital News Trends in 2014

Global Digital News Trends in 2014

Reuters Institute of Digital News and Reporting released its Global Digital News Report 2014 (based on a survey conducted by YouGov) and a number of interesting trends are revealed that show just how much the news industry has changed in a few short years. Computer, Mobile, or Tablet? According to the report, 37% of consumersContinue Reading