ABM Annual Conference to Tackle Go-To Market Solutions

ABM Annual Conference to Tackle Go-To Market Solutions

American Business Media’s (ABM) 2014 conference is coming to Phoenix, Arizona on May 4-7, and this year’s event will be focused on go-to market solutions. ABM is a division of the Software & Information Industry Association (SIIA). The organization focuses on delivering intelligence related to all aspects of the business-to-business model, including data, events, information,Continue Reading

Publishing Professionals Will Learn Strategies for Growth at SIPA’s Annual Conference

Publishing Professionals Will Learn Strategies for Growth at SIPA’s Annual Conference

The Specialized Information Publisher’s Association’s (SIPA) annual conference for publishing professionals is open for registration. This year’s conference, SIPA 2014: Strategies for Growth, will be held at The Capital Hilton in Washington, D.C. on June 4-6th. Attendees will have opportunities to hear from experts about specialized and niche publishing with seminars focused on trends inContinue Reading

Mobile Rules for Social Media Platform Use

Mobile Rules for Social Media Platform Use

Despite the fact that mobile surpassed desktop web traffic for the first time earlier this year and all signs say there is no turning back, many publishers still haven’t prioritized mobile or considered mobile-only audiences in their content strategies. At the same time, social referrals are gaining more importance, but still, many publishers haven’t prioritizedContinue Reading

The Most Engaged Social Referrals Come from YouTube

The Most Engaged Social Referrals Come from YouTube

It’s not enough to just drive traffic to your content. You need to drive engaged traffic—people who actually consume your content when they find it rather than clicking away from it. With the importance of social referrals growing for content publishers, Shareaholic analyzed data from September 2013 through February 2014 across its network of moreContinue Reading

News Apps Show Impressive Growth in Time Spent and Longevity

News Apps Show Impressive Growth in Time Spent and Longevity

The average consumer in the United States spends 64% more time on news apps today than they did a year ago. That statistic comes from a new study by Flurry and includes both iOS and Android smartphone and tablet devices. The growth rate for news apps is more than double the growth rate experienced byContinue Reading

Newstex President Larry Schwartz Named to SIIA Content Division Board of Directors

Newstex President Larry Schwartz Named to SIIA Content Division Board of Directors

After receiving a record number of member votes, the Software & Information Industry Association’s (SIIA) Content & Information Services Division (CISD) has announced its newly elected Board of Directors for the 2014-2016 term, and Newstex President Larry Schwartz is once again one of the elected Directors. This will mark Larry’s fifth term elected to serveContinue Reading

How to Use Trademark Symbols for Content Publishers

How to Use Trademark Symbols for Content Publishers

As an Authoritative Content publisher, you’re investing time and money into developing a brand that promises useful, relevant, credible, and trustworthy content to audiences. Your brand has value and builds equity every day. Just like businesses need to protect their brand assets, so should you. What is the brand name of your website, online magazine,Continue Reading

Mobile Surpasses TV Screen Time – Becomes Primary Screen Worldwide

Mobile Surpasses TV Screen Time – Becomes Primary Screen Worldwide

According to a new study by Millward Brown, AdReaction 2014, the amount of time Americans spend on mobile devices is now greater than the amount of time they spend watching television. Millward Brown surveyed more than 12,000 mobile users in a total of 30 countries who were between the ages of 16 and 44 andContinue Reading

How to Increase Facebook, Twitter, LinkedIn and Instagram Connections

How to Increase Facebook, Twitter, LinkedIn and Instagram Connections

An important component of an integrated marketing strategy to build an audience for your Authoritative Content is social media. Whether you’re sharing a link to a useful piece of content on Twitter, commenting on a connection’s Facebook post, or publishing a photo on your Instagram profile, you can spread the reach of your content viaContinue Reading

Hear from Leading Legal Bloggers at the Above the Law Attorney@Blog Conference

Hear from Leading Legal Bloggers at the Above the Law Attorney@Blog Conference

The Above the Law Attorney@Blog Conference is scheduled for Friday, March 14, 2014 at The Yale Club of New York City. This is the first event of its kind and will bring leading legal bloggers together to learn and network. Newstex is one of the sponsors of the Above the Law Attorney@Blog Conference (Newstex alsoContinue Reading