Last week, YouTube completed its global roll out of some basic video editing capabilities that enable video publishers to log into their YouTube accounts, click the new Edit video button at the top of the video’s page (or through the “My Videos” page in their accounts) and make several basic changes to their videos.
As long as a video has fewer than 1,000 views and doesn’t include third party content, you can edit it and keep the original link, views, comments, and so on.
In an interesting infographic from Wistia and Column Five, the decline of television viewership is displayed visually as online video streaming continues to rise.
Who are the most avid watchers of streaming online video? Young people (18-24 year olds), men, and light television watchers. On the other end of the spectrum are people in the 50-64 year age bracket who are the most avid television watchers making up 25% of the television viewing population.
Do you want to increase search traffic to your YouTube videos and channel? If you publish Authoritative Content through online videos, then people should get the chance to view them.
Search Engine Journal offers a great YouTube optimization guide that can help boost the exposure to your content. The guide is broken down into the following sections:
YouTube Channel Optimization
Channel settings – Title, tags, visibility, email and more is covered here.… Continue Reading
It’s been nine months since I posted online video rankings, so I thought it would be interesting to see how site rankings have changed since the July 2010 online video rankings were reported by comScore.
In April 2011, comScore reports that Google sites still hold the top spot by a landslide (YouTube drives the vast majority of that traffic), but there have been some changes among the other spots in the top 10 online video properties by video content views (ranked by unique video viewers).
It’s not a secret that transcribing your online videos can help get them indexed in multiple ways on Google and increase search traffic to them. I’ve written about online video search engine optimization tips here on the Newstex blog before. You can read those posts by following the links below:
Online Video SEO Tips
YouTube Offers Practical Marketing Tips for Video Publishers
More Video Marketing Tips from YouTube
If a new move by PBS is any indication, media organizations are finally figuring it out, too.
In an effort to stave off copyright lawsuits, YouTube has enhanced the Copyright Center portion of the site’s Help section, created new video tutorials about copyright law, and launched a new Copyright School.
Many user-generated videos published across the web are in violation of copyright law. Most people don’t even realize they’ve violated the law in their online videos.
It looks like YouTube is really serious about improving the quality of video content on its site. First, news that YouTube acquired Next New Networks was released, and now, YouTube has launched the YouTube Creator Institute where students will learn how to create professional videos at either the University of Southern California (USC) School of Cinematic Arts or Columbia College of Chicago (CCC).
The world of online video has come a long way in the last couple of years. Google’s YouTube might still be the page views leader when it comes to online video viewing, but sites like Hulu, iTunes, and Netflix have embraced a different business model that YouTube is finally trying to catch up with.
This week, YouTube acquired Next New Networks, a company that produces original programming and helps people and entities that create video find distribution and make money.
The success of your online video content comes in part from the manner in which you upload your videos. If you upload your videos to YouTube, the most popular online video site, then you’re in luck because Mark Robertson of Reel SEO put together an excellent presentation filled with tips to help you optimize your YouTube videos.
