A new study by Sysomos uncovered an interesting relationship between blog authority and YouTube.  According to the study results, blogs with more authority link more frequently to news and politics videos on YouTube while blogs with less authority link more frequently to music and entertainment videos.  Check out the chart below for details.

Furthermore, North American bloggers are more likely to link to news and politics videos on YouTube than bloggers from other parts of the world.

But that’s not all the study revealed about the relationship between blogs and YouTube.  57% of all YouTube videos in blogs are embedded or linked to by bloggers between the ages of 20-35.

It was also reported that the average video viewed lasts between 4-5 minutes.

There is no doubt that online video is hot in 2010.  For bloggers who want to establish themselves as authoritative sources, video is an excellent option, but why just link to online videos when you can create your own?  Follow the link to see some great examples of the authoritative content being produced by Newstex video publisher partners.

Want to know what the experts predict for online video trends in 2010?  Follow the link to view a slide presentation by Trendspotting (a trend research and consulting firm) or view it below to learn what online video influencers think is coming for online video this year.  It’s a really interesting read!

You can check out a few of the predictions below:

“Advertisers will invest in viral seeding strategies, promote their videos via online influencers, Facebook video-sharing app, and targeted, paid placements.” — Duncan Southgate, Global Innovation Director, Millward Brown

“Small businesses will embrace online video marketing as if it were going out of style.” — Mark Robertson, Founder, Reel SEO

“As more phones become live-video enabled, an increasing number of stories will break from first-hand, at the scene accounts.” — Chris Albrecht, Co-editor, NewTeeVee/GigaOm

“As online video becomes intertwined with with the living-room TV experience, download and streaming services will take on a prominent role in the home entertainment ecosystem.” — Paul Verna, Senior Analyst, eMarketer

“Mass consumption of video will transcend beyond media and entertainment into other markets, such as enterprise, education, healthcare, and government.” — Ron Yekultiel, Chairman and CEO, Kaltura

Is there any doubt that online video will be huge in 2010?

Many of the online video publishers who syndicate their video content through Newstex publish their videos on YouTube.  The ability to create your own, branded YouTube channel and the ease-of-use that YouTube offers makes it a popular online video destination for publishers and viewers.

Yesterday, a post was published on the YouTube blog asking users to provide product ideas to help the team behind the site develop strategies to enhance it.  If there is something that has been bothering you about YouTube’s functionality or you have a new idea to make the site even better, now is your chance to speak up!

You can get all of the details on the YouTube blog, and you can provide your feedback on the Google product ideas page.

According to the YouTube blog post, Google plans to take a few weeks reviewing all submitted ideas and will, “respond directly to the ideas you’re most excited about.”  So if you want Google to acknowledge an idea that is posted on the product ideas page, make sure you vote for it.

Right now, I’m seeing a lot of suggestions for YouTube to move to HTML 5.  I’m also seeing some interesting ideas like adding a feature that makes it easy to find the next video in a series for users and the making it possible to upload multiple videos at the same time and then schedule them to publish online at specific times in the future.

One of my favorite suggestions so far is one that would eliminate the one channel per user restriction.  Many publishers have multiple brands that they create content for and having a simple way to manage multiple channels from a single account would save time and hassle.

What’s your suggestion for YouTube?

November 2009 marked a new milestone for online video viewing.  According to a new report from comScore, over 170 million Internet users in the U.S. watched online video in November 2009 for a total of nearly 31 billion videos viewed during the month.  That’s a new record, which demonstrates that comScore’s predictions for the future of online video viewing made in June 2009 appear to be well on track.

Google-owned online video sites (which include YouTube) are far and away leading the pack in terms of the number of viewers and videos viewed, but Hulu is showing impressive momentum — more than doubling its stats from less than a year ago as reported by Nielsen.  Check out the stats below:

Top 10 Sites by Number of Videos Viewed in November 2009

Top 10 Online Video Sites by Number of Unique Viewers in November 2009

Online video represents one of the biggest opportunities for businesses and individuals to grow their online reputations in 2010.  You can follow the link to check out some of the Authoritative Content video publishers who are already making names for themselves online and syndicating their video content through Newstex.

Want to get people to watch your online video content?  Motivate them to talk about it.

That’s right!  A new study by Knowledge Networks reports that the majority of online video is viewed by people who heard about it from another person.  Check out the stats via eMarketer below:

When you combine the number of people who are led to online video content via online and offline word of mouth (verbal + social media), you get an even bigger audience.  Clearly, getting people to talk about your online videos is the first step to generating organic online traffic to them.  Of course, to get noticed by an audience of professionals, syndicating your online video content through Newstex is an important tactic.  But remember, growing your online presence and audience requires an integrated marketing plan, meaning your content should be accessible from a variety of sources.  In other words, word-of-mouth marketing is just one piece of the puzzle, but it’s a powerful one!  The more methods you pursue to get your content in front of more people, the better.

As a follow up to Newstex’s highly popular free ebook, The Truth about Blog and Twitter Content Syndication, Newstex is offering another free ebook – The Truth about Online Video and Licensed Syndication.

This new ebook unveils the significant opportunity that video presents to online content publishers to expand their audiences. Combine the power of online video with the broad reach and credibility that licensed syndication offers, and online video publishers can successfully position themselves on the radar screens of key influencers and establish themselves as authoritative sources.

In short, online video and licensed syndication can help you take your online presence to the next level of success.

If you’re not already producing online video, then you need to read this free ebook. And if you’re already publishing online video content but haven’t started distributing that content through licensed syndication, then you need to read this free ebook.

You can downlowd The Truth about Online Video and Licensed Syndication here. Feel free to share it, tweet it, link to it, blog about it, and talk about it.

If you have any questions about licensed online video syndication or news, blog and Twitter content syndication, contact Newstex today.

Click to View the Free eBook – The Truth about Online Video and Licensed Syndication

A new report from the Nielsen Company sheds some light on the ever-growing popularity of online video.  Everyone knows online video is hot, but did you know just how hot it really is?  The statistics in this report tell a very clear story.

According to Nielsen’s research, people spent 42.2% more time watching online videos in July 2009 than they did in July 2008.  The average viewer watched 3.5 hours of online video in July.  The number of unique viewers increased by 14.2% to a massive 136 million unique viewers.  The total number of video streams jumped by 31.4% to more than 11.2 billion which equates to an average of 82.4 streams per viewer (a 15.1% increase) in July 2009.

Of course, leading the pack is YouTube with more than 7 billion videos streamed in July 2009 and 104 million unique viewers.  You can check out the website stats in the chart from eMarketer below.

These results are in line with statistics released by comScore in June, which you can read about here.

So what do you think?  Are you leveraging the online video opportunity yet?  And if you are already a video publisher, are you syndicating that content through Newstex to boost your own exposure and traffic and make some money?  Follow the link to get the details about video syndication through Newstex Video On Demand.

Time for the Publisher INsider where we highlight some of the most INovative, INteresting and INspirational content providers that are part of Newstex Blogs On Demand and Video On Demand.

This month, the Publisher INsider profiles The Frugal Tech Show whose podcast content is offered through Newstex Video On Demand.

The Frugal Tech Show is hosted by Ken Hess and Jason Perlow.  The show is available through Blog Talk Radio, a site that makes it easy for anyone to host an audio show online.  The Frugal Tech Show content is also syndicated through Newstex.

The purpose of The Frugal Tech Show is to bring together professionals working in the information technology (IT) field to discuss current practices and ways to become more economical and work more frugally in their jobs.  The Frugal Tech Show attracts guests from around the world who are IT industry experts and very capable of sharing their authoritative views, tips and suggestions to others in the IT profession in order to help them work more frugally.

At a time when the economy demands that professionals become more frugal, The Frugal Tech Show provides an insightful perspective into being frugal in the IT industry:

There is no doubt that the current economic situation makes the content on The Frugal Tech Show even more timely and important.  But what’s most interesting about The Frugal Tech Show is the description of ‘frugal’ by the shows hosts:

Being frugal means more than just being cheap. It means changing your thinking and practices to get the most from what you have. Frugality also means spending your money wisely and putting that money to good use.

You should be frugal when times are good so that the so-called ‘lean’ times don’t devastate you and your business or livelihood.

Recent guests on The Frugal Tech Show have been IT executives and managers from well-known companies such as Microsoft, and conversations have spanned topics as diverse as virtualization to security and everything in between — always with a focus on frugality.

If you work in the IT field or just want to learn more from authoritative professionals in the IT industry, The Frugal Tech Show provides a great go-to place.

Podcast audio content is distributed through Newstex Video On Demand.  Distributors can offer videos from The Frugal Tech Show to your customers.  If  you’re an online publisher and you’d like more information about syndicating your own content through Newstex, just contact us!

Online video is very much a destination-centric medium.  In other words, most people visit a specific online destination like YouTube to find video content.  However, even YouTube search results leave a lot to be desired.  Other video search tools such as Google’s video search provide similarly disappointing results.

It’s not surprising then that research from TubeMogul reveals that the nearly as many online videos are found through blogs as are found through specific video destination searches.  Check out the stats from the TubeMogul study below:

• 45% of online video views come from direct navigation (e.g., a specific search on YouTube.com by a person who knows what they’re looking for)
• 44% come from blogs (e.g., links or embedded videos)
• 11% come from other sources (e.g., search engines, social networks, social bookmarking, video search engines, or email)

Certainly, one of the biggest challenges for online video publishers is getting traffic to their videos.  This is particularly difficult for authoritative content producers who want to get their videos in front of professional audiences who are unlikely to have time to conduct extensive, useless video searches.

That’s where licensed online video syndication through Newstex can benefit online video publishers.  Instead of relying on a destination-centric approach by uploading authoritative video to a myriad of video sites next to amateur, unprofessional videos, authoritative video publishers can syndicate their content through Newstex, so it’s delivered through respected distributors such as LexisNexis directly to the professionals who want and need it to do their jobs.

In other words, licensed syndication shifts video sharing from destination-centric to audience-centric.  Licensed video syndication through Newstex allows video publishers to not only broaden their exposure among key influencers that they’re unlikely to reach on the open Web, but it also allows them to earn some money through royalty payments each time their videos are viewed.

You can learn more about Newstex Video On Demand syndication here, and keep your eyes on the Newstex blog — we’re releasing a free follow-up ebook to our highly successful The Truth About Blog and Twitter Syndication.  The new ebook is about the power of online video and licensed syndication.  It will clear up confusion about licensed video syndication and discuss the incredible opportunity that online video offers to authoritative content producers.

Subscribe to the Newstex blog, so you don’t miss the new ebook release!

Image: TubeMogul

Time for the Publisher INsider where we highlight some of the most INovative, INteresting and INspirational content providers that are part of Newstex Blogs On Demand and Video On Demand.

This month, the Publisher INsider profiles Daisy Whitney’s New Media Minute whose video content is offered through Newstex Video On Demand.

Daisy Whitney is one of the first journalists to launch an online newscast that focuses on the business of Internet video — Daisy Whitney’s New Media Minute.  In her videos, Daisy discusses social networking, YouTube, iTunes, and other forms of online video and content distribution.  Daisy is a natural in front of the camera, and she brings a broad background in business and new media with her to her video content.  She can be found writing and speaking about new media in a variety of places such as Advertising Age and Beet.tv, and she has appeared on or been interviewed for a variety of online and offline publications and programs such as CNN’s Showbiz Tonight and CNBC’s Closing Bell.

In addition to her new media background, Daisy is also an author having written both young adult novels and commercial women’s fiction.  It’s not surprising that she brings her knowledge of and interest in publishing to her videos, which gives them a unique perspective.  For example, some of Daisy’s recent videos for New Media Minute focused on topics such as how to make six-figure income on YouTube and YouTube’s new moneymaking strategy, as well as subjects like what women want from new media and how publishers are trying to keep up with the digital age with author websites and multimedia books.  Suffice it to say, Daisy Whitney’s videos are informative and very original.

To keep her videos interesting, Daisy doesn’t always film herself in the same place.  In recent videos she took to the streets and even filmed in her backyard.  The change of scenery makes the videos more personal and less corporate but doesn’t detract from Daisy’s expertise or her authoritative content.  I love that her videos are typically under a few minutes in length (often under one minute) yet tell a complete story filled with snippets of interesting and useful information.  Daisy creates several new videos each month, so there is always something new to see and learn on New Media Minute.

Newstex Video On Demand distributors can offer videos from Daisy Whitney’s New Media Minute to your customers.  If  you’re an online publisher and you’d like more information about syndicating your own content through Newstex, just contact us!