In 2011, YouTube released the YouTube Creator Playbook, which is a fantastic resource to help online publishers improve their online video content. Now, YouTube is offering niche YouTube Creator Playbooks for media companies and non-profit organizations as well as for the music, sports, and education categories.
For online publishers, the best place to start is the current YouTube Creator Playbook.
If you use online video as part of your content publishing mix or are considering adding video to your content strategy, then you need to understand how to optimize that video content to reach the widest audience. That includes not only optimizing the content of the actual video but also optimizing the way it’s uploaded so search engines find it, rank it, and display it in relevant search results.
Last week, the Seventh Circuit Court of Appeals ruled that embedding videos in your blog or website is not a copyright infringement. As long as that video hasn’t been copied from the original source, the owner’s copyright has not been violated.
People who watch embedded videos are not infringing on the owner’s copyright either. Mashable quoted the following from the ruling to offer some clarity:
“As long as the visitor makes no copy of the copyrighted video that he is watching, he is not violating the copyright owner’s exclusive right … His bypassing Flava’s pay wall by viewing the uploaded copy is equivalent to stealing a copyrighted book from a bookstore and reading it.
If you create video content as part of your online publishing activities or you want to start, then you should check out the 4 million Creative Commons-licensed videos on YouTube. Last year, Creative Commons launched a video library on YouTube with approximately 1,000 videos. Now, the library is filled with 4 million videos that you can edit, re-use, and adapt to create your own videos.
YouTube is now curating video content uploaded by its users to its own Pinterest account. As explained on the YouTube blog, a “Pinterest dream team” has been created at YouTube whose mission is to “wow” people by sharing videos that are useful, informative, and inspiring.
Giving people another way to find content on YouTube is a smart move, particularly when the best and most interesting content is shared on a site like Pinterest, which has a highly engaged and growing audience.
If you’ve been waiting to upload your YouTube channel to the new design launched in December, then you might be surprised to visit your YouTube channel today and see that it’s been upgraded for you. Today is the day that YouTube automatically migrated all YouTube channels to the new design — whether or not channel owners were happy about it.
In a great year-end series, VideoNuze gathered predictions from tech and media experts about the future of online video in 2012.
So far, over a dozen experts have offered their online video predictions for the new year. You can browse through all of them here.
Following are some highlights from well-known companies and the experts behind their online video strategies.
It’s that time of year where we’ll start to see lots of articles about trends that affected 2011 and predictions for trends that will define 2012. Often these kinds of posts just recap what was popular during the prior year without really diving any deeper than that.
Today, I stumbled across a great article from Greg Jarboe from Reel SEO that provides a more strategic look at three YouTube trends that defined 2011 that look beyond popularity numbers.
In July, YouTube launched the YouTube Creator Playbook — a 70 page document that guides online video content creators in using all the features and functions of YouTube to publish the best videos possible. This document was intended to be a complement to creating great content, because the first step to being a successful online video publisher is always producing consistently high quality videos.
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