Showing by category: Research & Statistics

The Illusion of Authority and Influence Part 2
The Illusion of Authority and Influence Part 2
Buying and selling social media followers has become big business in recent months. In November 2013, I shared statistics from a number of studies as well as an infographic filled with information about fake followers and the illusion of authority and influence online. Did you know that there were 20 million fake Twitter accounts for sale during the summer of 2013? That equates to 9% of Twitter's total active users, and it's just one of the statistics you'll find in the Appearance of Social Media infographic by following the preceding link. Now, Who Is Hosting This? has released another infographic [more]
Nearly 14 Million New Blogs Launched on WordPress.com in 2013
Nearly 14 Million New Blogs Launched on WordPress.com in 2013
This week, the team at Automattic launched official statistics about the growth of WordPress.com during 2013, and the numbers are very impressive. From the number of new blogs launched to the number of posts published, WordPress experienced double-digit growth during the previous 12 months. Keep in mind, these statistics are for the WordPress-hosted, WordPress.com, not the self-hosted WordPress.org. WordPress.com 2013 by the Numbers In 2013, 13.7 million new blogs were created using WordPress.com, which is a 36% increase over the 10 million new blogs created on WordPress.com in 2012---not bad for a maturing tool. The number of posts published during [more]
The Amazing Growth of Google – Infographic
The Amazing Growth of Google – Infographic
How did Google become the powerhouse that it is today? Although it's hard to remember a time when Google wasn't the most popular search engine in the world or a time when Google wasn't the company behind many of the websites and tools that people use every day (like YouTube and Gmail), Google's enormous success didn't happen overnight. Google launched in 1998 with a $100,000 investment from Sun co-founder Andy Bechtolsheim. As the infographic shown below from Promodo tells us, one year later, Excite (a more popular search engine at the time) turned down an opportunity to purchase Google for [more]
Push Notifications Drive Higher Mobile App Opens and Retention Rates
Push Notifications Drive Higher Mobile App Opens and Retention Rates
The 2013 Good Push Index from Urban Airship offers two important findings for content publishers, which clarify the need for making content mobile-friendly. First, opt-in push notifications drive mobile app open rates per user 26% higher. Second, push notifications drive retention rates nearly twice as high (92%) for mobile app users who opt in to receive those messages versus retention rates among users who do not opt in to receive push notifications. The study analyzed more than 2,400 apps and 500 million push notifications during the first six months after an app was downloaded. During the most important first month [more]
Search Traffic or Social Media Traffic – Which is More Important to Content Publishers?
Search Traffic or Social Media Traffic – Which is More Important to Content Publishers?
Search engines drive the vast majority of traffic to most websites, but social media referrals are growing quickly while search traffic is slowly decreasing. That's just one of the findings in Shareaholic's new Search Traffic vs. Social Referrals Report, which tracked data from November 2012 through November 2013 from its network of more than 200,000 sites that reach more than 250 million unique visitors each month. Search Traffic vs. Social Media Referral Traffic Between November 2012 and November 2013, Shareaholic found that social media referral traffic from the top five social media sites (Facebook, Pinterest, Twitter, StumbleUpon, and Reddit) increased [more]
The Illusion of Authority and Influence
The Illusion of Authority and Influence
The illusion of online authority and influence isn't a new problem. For years, people have been buying fake Twitter accounts and using robots to inflate follower numbers and boost trading topics on Twitter. In fact, over a year ago, Social Selling University released an infographic that put numbers to the problem of fake Twitter followers (shown below). At the time, 37% of the followers of Twitter's own Twitter profile (@twitter) were fake. Today, Twitter reports that 5% of the 230 million active accounts are fake, but The Wall Street Journal reports that private researchers believe the number of fake accounts [more]