Showing by category: Research & Statistics

Mobile Rules for Social Media Platform Use
Mobile Rules for Social Media Platform Use
Despite the fact that mobile surpassed desktop web traffic for the first time earlier this year and all signs say there is no turning back, many publishers still haven't prioritized mobile or considered mobile-only audiences in their content strategies. At the same time, social referrals are gaining more importance, but still, many publishers haven't prioritized social media referrals in their content strategies. Perhaps some new data from comScore will help push these publishers into the mobile and social worlds. According to comScore's 2014 U.S. Digital Future in Focus report, desktop web usage has been fairly flat during the past 12 [more]
The Most Engaged Social Referrals Come from YouTube
The Most Engaged Social Referrals Come from YouTube
It's not enough to just drive traffic to your content. You need to drive engaged traffic---people who actually consume your content when they find it rather than clicking away from it. With the importance of social referrals growing for content publishers, Shareaholic analyzed data from September 2013 through February 2014 across its network of more than 200,000 sites and 250 million unique monthly visitors to determine which social platforms drove the most engaged traffic. In the Social Referrals that Matter Report, Shareaholic reveals how the top eight social media platforms perform in terms of driving engaged visitors based on average [more]
News Apps Show Impressive Growth in Time Spent and Longevity
News Apps Show Impressive Growth in Time Spent and Longevity
The average consumer in the United States spends 64% more time on news apps today than they did a year ago. That statistic comes from a new study by Flurry and includes both iOS and Android smartphone and tablet devices. The growth rate for news apps is more than double the growth rate experienced by messaging and social apps (28%) and greater than six times the growth rate experienced by game, entertainment, and utility apps (9%). The only category that experienced a higher growth rate than news apps was productivity apps, which experienced 119% growth over a year ago. The [more]
Data Proves Word-of-Mouth Marketing Works – Infographic
Data Proves Word-of-Mouth Marketing Works – Infographic
Social media software company Lithium is expected to acquire online influence measurement company Klout for at least $100 million in advance of its own IPO. The integration of Klout influence measurement into Lithium social software is a perfect match and might just help marketers and content publishers get more of the critical information they need to effectively communicate the right messages to the right audiences across the social web. After all, there is no better place to drive word-of-mouth marketing, brand advocacy, brand loyalty, brand awareness, and brand purchases than the social web. Don't believe it? Take a look at [more]
Faceboook Drives Double Referral Traffic of 7 Other Social Media Sites Combined
Faceboook Drives Double Referral Traffic of 7 Other Social Media Sites Combined
During the fourth quarter of 2013, Facebook drove more than twice as much referral traffic to websites than seven other social media sites combined (Pinterest, Twitter, StumbleUpon, Reddit, YouTube, LinkedIn, and Google+). That statistic comes from Shareaholic's Social Media Traffic Report, which analyzed data from over 200,000 websites from its network which reach a total of more than 250 million unique visitors per month. It's important to note that this isn't a new finding. Facebook was also significantly in the lead in Shareaholic's third quarter 2013 analysis. In fact, Facebook continues to extend its lead with its share of social [more]
The Illusion of Authority and Influence Part 2
The Illusion of Authority and Influence Part 2
Buying and selling social media followers has become big business in recent months. In November 2013, I shared statistics from a number of studies as well as an infographic filled with information about fake followers and the illusion of authority and influence online. Did you know that there were 20 million fake Twitter accounts for sale during the summer of 2013? That equates to 9% of Twitter's total active users, and it's just one of the statistics you'll find in the Appearance of Social Media infographic by following the preceding link. Now, Who Is Hosting This? has released another infographic [more]