Showing by category: Research & Statistics

The Data Explosion in 2014 Minute by Minute – Infographic
The Data Explosion in 2014 Minute by Minute – Infographic
In 2012, Google received over 2 million search queries per minute. Fast forward to 2014 and that number has more than doubled. Today, Google receives over 4 million search queries per minute from the 2.4 billion strong global internet population. That's just one statistic that tells the story of the data explosion that we're living through. In 2012, DOMO created an infographic that showed how much data is generated every minute, and in 2014, the Data Never Sleeps 2.0 infographic was published with all of the latest stats. You can see the 2014 infographic at the end of this article. [more]
4 Key Factors Influencing Content Sharing Trends
4 Key Factors Influencing Content Sharing Trends
Content sharing is a critical component of any online publisher's marketing plan, and new research from ShareThis identifies consumer sharing trends that dominated during the second quarter of 2014. Most importantly, the shift to mobile content consumption and sharing is driving content sharing and will continue to do so for the foreseeable future. However, there is more to this story than rehashing the shift to mobile. In the Q2 2014 Consumer Sharing Trends Report from ShareThis, the data suggests four key factors that are influencing social sharing trends that all content publishers need to understand: 1. Device Looking at smartphones, [more]
More than Half of Digital Content Now Consumed on Mobile Devices
More than Half of Digital Content Now Consumed on Mobile Devices
A new report from Millennial Media and comScore reveals which types of online content are consumed by internet users in the United States more frequently on mobile devices than desktop computers. According to the data, 56% of online content is now consumed via smartphones (44%) and tablets (12%) while just 44% is consumed on desktop computers. The shift to consuming online content using mobile devices continues to accelerate. In the past 12 months, Millennial Media reports that the number of internet users grew by 4% to 201 million users. However, mobile-only users grew nine times faster during the same time [more]
The State of Word of Mouth Marketing in 2014 and How It Affects Content Publishers
The State of Word of Mouth Marketing in 2014 and How It Affects Content Publishers
The State of Word of Mouth Marketing 2014 report has been released by the Word of Mouth Marketing Association (WOMMA) and the American Marketing Association (AMA), and it's filled with information that can be very useful to content publishers. In total, 328 marketers participated in the online survey (primarily from the WOMMA and AMA member email lists and social media followers). The results show that overall, marketers are very satisfied with most word-of-mouth marketing tactics. Company-led tactics that the marketers had control over ranked higher than tactics that were more likely to be under consumers' control. For example, organizing parties [more]
How Long Should My Content Be?
How Long Should My Content Be?
Have you ever wondered how long your content should be? Is there any data that could be used to create guidelines for content length? Whether you're publishing an article, blog post, Facebook update, tweet, or any other type of content, Kevin Lee of Buffer did the research and determined the ideal length for every type of online content, and it's all backed by real data. Of course, there are exceptions to every rule and depending on your audience and your budgetary and time constraints, you might not want to follow these guidelines. For example, according to the research, the ideal [more]
Mobile Rules for Social Media Platform Use
Mobile Rules for Social Media Platform Use
Despite the fact that mobile surpassed desktop web traffic for the first time earlier this year and all signs say there is no turning back, many publishers still haven't prioritized mobile or considered mobile-only audiences in their content strategies. At the same time, social referrals are gaining more importance, but still, many publishers haven't prioritized social media referrals in their content strategies. Perhaps some new data from comScore will help push these publishers into the mobile and social worlds. According to comScore's 2014 U.S. Digital Future in Focus report, desktop web usage has been fairly flat during the past 12 [more]