Showing by category: Research & Statistics

More than Half of Digital Content Now Consumed on Mobile Devices
More than Half of Digital Content Now Consumed on Mobile Devices
A new report from Millennial Media and comScore reveals which types of online content are consumed by internet users in the United States more frequently on mobile devices than desktop computers. According to the data, 56% of online content is now consumed via smartphones (44%) and tablets (12%) while just 44% is consumed on desktop computers. The shift to consuming online content using mobile devices continues to accelerate. In the past 12 months, Millennial Media reports that the number of internet users grew by 4% to 201 million users. However, mobile-only users grew nine times faster during the same time [more]
The State of Word of Mouth Marketing in 2014 and How It Affects Content Publishers
The State of Word of Mouth Marketing in 2014 and How It Affects Content Publishers
The State of Word of Mouth Marketing 2014 report has been released by the Word of Mouth Marketing Association (WOMMA) and the American Marketing Association (AMA), and it's filled with information that can be very useful to content publishers. In total, 328 marketers participated in the online survey (primarily from the WOMMA and AMA member email lists and social media followers). The results show that overall, marketers are very satisfied with most word-of-mouth marketing tactics. Company-led tactics that the marketers had control over ranked higher than tactics that were more likely to be under consumers' control. For example, organizing parties [more]
How Long Should My Content Be?
How Long Should My Content Be?
Have you ever wondered how long your content should be? Is there any data that could be used to create guidelines for content length? Whether you're publishing an article, blog post, Facebook update, tweet, or any other type of content, Kevin Lee of Buffer did the research and determined the ideal length for every type of online content, and it's all backed by real data. Of course, there are exceptions to every rule and depending on your audience and your budgetary and time constraints, you might not want to follow these guidelines. For example, according to the research, the ideal [more]
Mobile Rules for Social Media Platform Use
Mobile Rules for Social Media Platform Use
Despite the fact that mobile surpassed desktop web traffic for the first time earlier this year and all signs say there is no turning back, many publishers still haven't prioritized mobile or considered mobile-only audiences in their content strategies. At the same time, social referrals are gaining more importance, but still, many publishers haven't prioritized social media referrals in their content strategies. Perhaps some new data from comScore will help push these publishers into the mobile and social worlds. According to comScore's 2014 U.S. Digital Future in Focus report, desktop web usage has been fairly flat during the past 12 [more]
The Most Engaged Social Referrals Come from YouTube
The Most Engaged Social Referrals Come from YouTube
It's not enough to just drive traffic to your content. You need to drive engaged traffic---people who actually consume your content when they find it rather than clicking away from it. With the importance of social referrals growing for content publishers, Shareaholic analyzed data from September 2013 through February 2014 across its network of more than 200,000 sites and 250 million unique monthly visitors to determine which social platforms drove the most engaged traffic. In the Social Referrals that Matter Report, Shareaholic reveals how the top eight social media platforms perform in terms of driving engaged visitors based on average [more]
News Apps Show Impressive Growth in Time Spent and Longevity
News Apps Show Impressive Growth in Time Spent and Longevity
The average consumer in the United States spends 64% more time on news apps today than they did a year ago. That statistic comes from a new study by Flurry and includes both iOS and Android smartphone and tablet devices. The growth rate for news apps is more than double the growth rate experienced by messaging and social apps (28%) and greater than six times the growth rate experienced by game, entertainment, and utility apps (9%). The only category that experienced a higher growth rate than news apps was productivity apps, which experienced 119% growth over a year ago. The [more]