Showing by category: Research & Statistics

10 Years of Digital Storytelling and 10 Years of Newstex
10 Years of Digital Storytelling and 10 Years of Newstex
Ten years ago in 2004, blogs ruled the internet and "blog" was named the word of the year by Merriam-Webster. The same year, Newstex launched with a simple goal---to provide real-time news and commentary, collected from the world’s best authoritative sources, to customers who need reliable information but don’t have time to search for it. A lot has changed both in digital storytelling and at Newstex. Today, there are over 600 million websites, and Facebook reaches one out of two people on the planet who have internet access. Just last month, I wrote an article for Newstex with some of [more]
Image Content – Not Just for Pinterest and Instagram
Image Content – Not Just for Pinterest and Instagram
Some people learn by hearing. Others learn by reading. And others learn by seeing. The basics of human psychology and neurology tell us that to successfully communicate with a wide audience, you need to create content that engages with those people based on the way they like to learn and consume information. In other words, if your Authoritative Content is completely text-based, you're probably missing an opportunity to connect with a large group of people. Not only should you include a variety of content types on your website, but you should also promote each piece of content using the right [more]
The Data Explosion in 2014 Minute by Minute – Infographic
The Data Explosion in 2014 Minute by Minute – Infographic
In 2012, Google received over 2 million search queries per minute. Fast forward to 2014 and that number has more than doubled. Today, Google receives over 4 million search queries per minute from the 2.4 billion strong global internet population. That's just one statistic that tells the story of the data explosion that we're living through. In 2012, DOMO created an infographic that showed how much data is generated every minute, and in 2014, the Data Never Sleeps 2.0 infographic was published with all of the latest stats. You can see the 2014 infographic at the end of this article. [more]
4 Key Factors Influencing Content Sharing Trends
4 Key Factors Influencing Content Sharing Trends
Content sharing is a critical component of any online publisher's marketing plan, and new research from ShareThis identifies consumer sharing trends that dominated during the second quarter of 2014. Most importantly, the shift to mobile content consumption and sharing is driving content sharing and will continue to do so for the foreseeable future. However, there is more to this story than rehashing the shift to mobile. In the Q2 2014 Consumer Sharing Trends Report from ShareThis, the data suggests four key factors that are influencing social sharing trends that all content publishers need to understand: 1. Device Looking at smartphones, [more]
More than Half of Digital Content Now Consumed on Mobile Devices
More than Half of Digital Content Now Consumed on Mobile Devices
A new report from Millennial Media and comScore reveals which types of online content are consumed by internet users in the United States more frequently on mobile devices than desktop computers. According to the data, 56% of online content is now consumed via smartphones (44%) and tablets (12%) while just 44% is consumed on desktop computers. The shift to consuming online content using mobile devices continues to accelerate. In the past 12 months, Millennial Media reports that the number of internet users grew by 4% to 201 million users. However, mobile-only users grew nine times faster during the same time [more]
The State of Word of Mouth Marketing in 2014 and How It Affects Content Publishers
The State of Word of Mouth Marketing in 2014 and How It Affects Content Publishers
The State of Word of Mouth Marketing 2014 report has been released by the Word of Mouth Marketing Association (WOMMA) and the American Marketing Association (AMA), and it's filled with information that can be very useful to content publishers. In total, 328 marketers participated in the online survey (primarily from the WOMMA and AMA member email lists and social media followers). The results show that overall, marketers are very satisfied with most word-of-mouth marketing tactics. Company-led tactics that the marketers had control over ranked higher than tactics that were more likely to be under consumers' control. For example, organizing parties [more]