Showing by category: Research & Statistics

When Will Newspapers Become Extinct?
When Will Newspapers Become Extinct?
Newspapers in their current form will become insignificant in the United States by 2017. That prediction comes from The Future Exploration Network's research on the future of media. As you can see in the company's digital visualization below, newspapers as we know them will be extinct across the entire globe by 2040. By 2025, they'll be extinct in nearly 20 countries around the world: 2017: United States 2019: United Kingdom and Iceland 2020: Canada and Norway 2021: Finland, Singapore, and Greenland 2022: Australia and Hong Kong 2023: Denmark 2024: New Zealand, Spain, Czech, and Taiwan 2025: Poland, Sweden, and Switzerland [more]
Nearly 1 in 3 Fortune 500 Companies Maintain Active Blogs
Nearly 1 in 3 Fortune 500 Companies Maintain Active Blogs
Who said blogging is dead? In Corporate America, blogging is holding steady with nearly one in three Fortune 500 companies maintaining public facing corporate blogs (from the primary corporation) with current posts published. The data comes from an annual study by the University of Dartmouth Center for Marketing Research. Back in 2008, only 16% of Fortune 500 companies published public facing corporate blogs. In 2011, only 23% of Fortune 500 companies, but that number surged to 34% by 2013. In 2014, the number is down slightly to 31%. However, the study authors report that this decrease is not an indication [more]
10 Years of Digital Storytelling and 10 Years of Newstex
10 Years of Digital Storytelling and 10 Years of Newstex
Ten years ago in 2004, blogs ruled the internet and "blog" was named the word of the year by Merriam-Webster. The same year, Newstex launched with a simple goal---to provide real-time news and commentary, collected from the world’s best authoritative sources, to customers who need reliable information but don’t have time to search for it. A lot has changed both in digital storytelling and at Newstex. Today, there are over 600 million websites, and Facebook reaches one out of two people on the planet who have internet access. Just last month, I wrote an article for Newstex with some of [more]
Image Content – Not Just for Pinterest and Instagram
Image Content – Not Just for Pinterest and Instagram
Some people learn by hearing. Others learn by reading. And others learn by seeing. The basics of human psychology and neurology tell us that to successfully communicate with a wide audience, you need to create content that engages with those people based on the way they like to learn and consume information. In other words, if your Authoritative Content is completely text-based, you're probably missing an opportunity to connect with a large group of people. Not only should you include a variety of content types on your website, but you should also promote each piece of content using the right [more]
The Data Explosion in 2014 Minute by Minute – Infographic
The Data Explosion in 2014 Minute by Minute – Infographic
In 2012, Google received over 2 million search queries per minute. Fast forward to 2014 and that number has more than doubled. Today, Google receives over 4 million search queries per minute from the 2.4 billion strong global internet population. That's just one statistic that tells the story of the data explosion that we're living through. In 2012, DOMO created an infographic that showed how much data is generated every minute, and in 2014, the Data Never Sleeps 2.0 infographic was published with all of the latest stats. You can see the 2014 infographic at the end of this article. [more]
4 Key Factors Influencing Content Sharing Trends
4 Key Factors Influencing Content Sharing Trends
Content sharing is a critical component of any online publisher's marketing plan, and new research from ShareThis identifies consumer sharing trends that dominated during the second quarter of 2014. Most importantly, the shift to mobile content consumption and sharing is driving content sharing and will continue to do so for the foreseeable future. However, there is more to this story than rehashing the shift to mobile. In the Q2 2014 Consumer Sharing Trends Report from ShareThis, the data suggests four key factors that are influencing social sharing trends that all content publishers need to understand: 1. Device Looking at smartphones, [more]