Newstex marketing consultant and publisher Susan Gunelius is the #1 women and leadership influencer online according to a ranking report by social media influence moderation company Traackr.
Traackr used its Influencer Network Analysis feature to identify the top people who are influencing content and conversations about women and leadership online. Based on its analysis, Traackr identified and ranked the top 49 women and leadership influencers.
Congratulations to Cristi Hegranes, founder and executive director of Global Press Institute (syndicated by Newstex), who was awarded the 2012 Grinnell Prize for Young Innovator for Social Justice.
The annual award is given out by Grinnell College and honors three individuals under the age of 40 who have demonstrated leadership in their fields and have shown creativity, commitment, and exceptional accomplishment in affecting positive social change.
Finalists for the 2012 Online Journalism Awards have been announced by the Online News Association and its academic partner, the School of Communication at the University of Miami. This year’s list of finalists are being recognized for “pushing the envelope of innovation and excellence in digital storytelling and distribution.”
The 34 judges who chose the 2012 finalists include seasoned journalists and expert new media professionals.
Social media expert and author David Meerman Scott (whose content is syndicated through Newstex Authoritative Content) speaks about marketing and social media around the world. In a new video that he released this month, he tells the story of the number one question he’s asked at the vast majority of speaking engagement he attends — how do you calculate the ROI on social media marketing?
Another blog that is syndicated through Newstex has been recognized for its authoritative content!
WomenOnBusiness.com won the Best Blog award at the 8th annual Stevie Awards for Women in Business at an awards ceremony hosted by Sara Eisen of Bloomberg Television and attended by 300 people in New York City last week. This year’s winners were chosen by over 200 judges through multiple rounds of judging among a record 1,300 entry applications.
Congratulations to Michael Englund, chief economist for Action Economics (whose content is syndicated through Newstex Authoritative Content) for winning the September 2011 Forecaster of the Month Award from MarketWatch. This marks the third time that Michael, has won the forecasting award from MarketWatch.
Michael beat economists from Credit Suisse, Goldman Sachs, Wrightson ICAP, and TD Securities for the September 2011 Forecaster of the Month Award.
In a new article published on Slaw, a Canadian, co-operative blog about all things legal which is syndicated through Newstex Authoritative Content, Doug Jasinski shares his insight and tips for law blogs and some lessons to learn from lawyers, law firms, blogs, and social media.
First, Jasinski notes that social media doesn’t “automatically reward firm size or lawyer seniority.” Instead of the size of the firm and the tenure of the lawyer being most important, smaller firms and younger, less experienced lawyers are playing larger, more prominent roles in legal social media, including blogs.
There are a lot of books about blogging available today, but the new Bloggers Boot Camp brings something different to the table — its authors.
Between the two authors, John Biggs and Charlie White, they have written thousands of blog posts for popular blogs like Gizmodo (syndicated by Newstex), TechCrunch, and Mashable. Their book doesn’t teach the step-by-step process to start a blog using the blogging application of choice for the reader, but instead, dives into how to write and run a blog that is successful.
Congratulations to the Newstex Authoriative Content publishers who won 2011 Online Journalism Awards — ProPublica and OpenSecrets.
Both ProPublica and OpenSecrets were recognized for their outstanding online news journalism with awards from the Online News Association and the University of Miami’s School of Communications. Prize money for several 2011 awards was provided by the Gannett Foundation and the John S.
Seth Godin and the Erosion of Paid Mass Media
In an insightful blog post this week, Seth Godin (whose popular marketing blog is syndicated through Newstex Authoritative Content) offers his thoughts on the shifting world of media through what he refers to as the “erosion in the paid media pyramid.”
First, you need to understand how Seth defines the media pyramid. He breaks media down into four distinct categories:
Free: The most prevalent (e.g., movie trailers and free book chapters)
Mass: Offered for a price but that price is affordable enough that a large audience can access it (e.g., newspapers and books)
Limited: With a higher price tag, smaller audiences pay for this content (e.g., Broadway shows and small conferences)
Bespoke: The most expensive content accessible to only a small audience who is willing and able to pay for it (e.g., the most expensive conferences or events)
As Seth explains, free content appears at the bottom of the media pyramid as shown in the image below.
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