Showing by category: Mobility

6 Secrets to Mobile Content Publishing Success
6 Secrets to Mobile Content Publishing Success
Mobile content is a top priority for many publishers, but many are slow to make the transition from a desktop-mindset to a mobile-mindset. Simply republishing the exact same content for mobile audiences that you publish for desktop audiences will drive minimal results. This shouldn't be a surprise to anyone. Think back in history when televisions debuted. Simply republishing radio content on televisions would not yield optimum results. The same is true with the shift to mobile today. For content publishers, there are several secrets to successfully transitioning to mobile content publishing. Following are some of those secrets so you can [more]
Mobile Rules for Social Media Platform Use
Mobile Rules for Social Media Platform Use
Despite the fact that mobile surpassed desktop web traffic for the first time earlier this year and all signs say there is no turning back, many publishers still haven't prioritized mobile or considered mobile-only audiences in their content strategies. At the same time, social referrals are gaining more importance, but still, many publishers haven't prioritized social media referrals in their content strategies. Perhaps some new data from comScore will help push these publishers into the mobile and social worlds. According to comScore's 2014 U.S. Digital Future in Focus report, desktop web usage has been fairly flat during the past 12 [more]
News Apps Show Impressive Growth in Time Spent and Longevity
News Apps Show Impressive Growth in Time Spent and Longevity
The average consumer in the United States spends 64% more time on news apps today than they did a year ago. That statistic comes from a new study by Flurry and includes both iOS and Android smartphone and tablet devices. The growth rate for news apps is more than double the growth rate experienced by messaging and social apps (28%) and greater than six times the growth rate experienced by game, entertainment, and utility apps (9%). The only category that experienced a higher growth rate than news apps was productivity apps, which experienced 119% growth over a year ago. The [more]
Mobile Surpasses TV Screen Time – Becomes Primary Screen Worldwide
Mobile Surpasses TV Screen Time – Becomes Primary Screen Worldwide
According to a new study by Millward Brown, AdReaction 2014, the amount of time Americans spend on mobile devices is now greater than the amount of time they spend watching television. Millward Brown surveyed more than 12,000 mobile users in a total of 30 countries who were between the ages of 16 and 44 and found that in 2014, the average multiscreen user consumes a total of seven hours of screen media each day during a five hour period. In the majority of countries, mobile devices are now the primary screen. For example, Americans spend 151 minutes on their smartphones [more]
Critical Issues in Mobile-Always Content Publishing
Critical Issues in Mobile-Always Content Publishing
Mobile is a hot topic in content publishing and journalism in 2014. Not only is it critical for publishers to have mobile-always strategies in place, but you need to get your content mobile-friendly as soon as possible. The shift from desktop content consumption to mobile content consumption grows every day, but before you make any sweeping changes to accommodate that growing mobile audience, there are several critical issues in mobile-content publishing that you need to consider as you "go mobile". 1. Accurate Measurement It's not enough to collect demographic data about your audience. You also need to gather and accurately [more]
5 Critical Reasons Publishers Need a ‘Mobile Always’ Strategy
5 Critical Reasons Publishers Need a ‘Mobile Always’ Strategy
Did you know that most content publishers haven't prioritized mobile content delivery yet? As we near the end of the first month of 2014, one thing is absolutely certain---the world is mobile and your content must be mobile, too. Your content strategy shouldn't simply integrate mobile delivery as an afterthought. Mobile must be a priority if you want your content and your brand to stay relevant and ultimately, to survive. While you don't have to create a mobile-first strategy (yet), you do need to develop a "mobile always" strategy. Here are five reasons why "mobile always" is absolutely essential to [more]