Showing by category: Mobility

Moving From Mobile Consideration to Mobile Action
Moving From Mobile Consideration to Mobile Action
In January of this year, I wrote an article for the Newstex blog about the five critical reasons publishers need a "mobile always" strategy. Today, the majority of digital content is consumed on mobile devices, and the majority of social media time is spent on mobile devices, too. Considering how much digital content is shared and consumed through social media, it's clear that mobile should be a top priority for publishers. However, that is far from the reality. Yesterday, Ronn Levine of SIIA wrote about what he refers to as the "Ahhh, mobile' response explaining, "We still have a tendency [more]
Amount of Time People Spend in Mobile Apps Jumps by 21%
Amount of Time People Spend in Mobile Apps Jumps by 21%
The amount of time that people spend in mobile apps has jumped by 21% over last year, which means the average session length is longer than ever. Furthermore, the average number of sessions for an app is also higher than ever. According to data from Localytics, the average number of mobile app sessions per user (i.e., the number of times users open an app) has jumped by 22% from 9.4 times a month in 2013 to 11.5 times per month in 2014. The data shows that specific types of mobile apps are experiencing much higher increases in "time in app" [more]
Facebook Reaches Nearly 1 in 2 People with Internet Access Around the World
Facebook Reaches Nearly 1 in 2 People with Internet Access Around the World
New data from Facebook's second quarter 2014 results shows just how big the social networking site has grown. As Shift Communications reports, Facebook reaches half of the connected human race. In other words, 47.8% of all people around the world who have internet access use Facebook. In total, 1.317 billion people used Facebook at least once per month during the second quarter of 2014 with 829 million people using it at least once per day. And Facebook hasn't stopped growing yet. The company reports a quarter-over-quarter growth rate of approximately 3%. All of this usage makes Facebook a content distribution [more]
More than Half of Digital Content Now Consumed on Mobile Devices
More than Half of Digital Content Now Consumed on Mobile Devices
A new report from Millennial Media and comScore reveals which types of online content are consumed by internet users in the United States more frequently on mobile devices than desktop computers. According to the data, 56% of online content is now consumed via smartphones (44%) and tablets (12%) while just 44% is consumed on desktop computers. The shift to consuming online content using mobile devices continues to accelerate. In the past 12 months, Millennial Media reports that the number of internet users grew by 4% to 201 million users. However, mobile-only users grew nine times faster during the same time [more]
Mobile Devices to Surpass the Number of People on Earth – Infographic
Mobile Devices to Surpass the Number of People on Earth – Infographic
This year, the number of mobile devices that are actually in use is expected to surpass the number of people on earth with 7.7 billion mobile phones and tablets compared to 7.1 billion people. Already, there are more than 1.4 billion smartphones in use around the world, which is coming very close to surpassing the number of PCs at 2 billion. In fact, there is one smartphone for every 4.5 people on the planet and an additional 1.8 million smartphones are sold every day. That's five times more than the number of babies born each day! These are just some [more]
6 Secrets to Mobile Content Publishing Success
6 Secrets to Mobile Content Publishing Success
Mobile content is a top priority for many publishers, but many are slow to make the transition from a desktop-mindset to a mobile-mindset. Simply republishing the exact same content for mobile audiences that you publish for desktop audiences will drive minimal results. This shouldn't be a surprise to anyone. Think back in history when televisions debuted. Simply republishing radio content on televisions would not yield optimum results. The same is true with the shift to mobile today. For content publishers, there are several secrets to successfully transitioning to mobile content publishing. Following are some of those secrets so you can [more]