Showing by category: Mobility

Mobile App Development in 2015 – What’s Coming?
Mobile App Development in 2015 – What’s Coming?
Mobile app development will look very different in the near future if the predictions that Forrester Research has made for mobile development in 2015 are accurate. No longer will simply building apps be enough. Instead, the report warns mobile developers that they'll need to meet new market demands from consumers who will want, "more contextually relevant micro-moments delivered across families of devices that are personalized to anticipate unique customer needs." According to Forrester Research, these changes, "will allow developers to continue to produce amazing innovation at a continually faster rate." Let's take a look at the eight predictions from Forrester: [more]
Moving From Mobile Consideration to Mobile Action
Moving From Mobile Consideration to Mobile Action
In January of this year, I wrote an article for the Newstex blog about the five critical reasons publishers need a "mobile always" strategy. Today, the majority of digital content is consumed on mobile devices, and the majority of social media time is spent on mobile devices, too. Considering how much digital content is shared and consumed through social media, it's clear that mobile should be a top priority for publishers. However, that is far from the reality. Yesterday, Ronn Levine of SIIA wrote about what he refers to as the "Ahhh, mobile' response explaining, "We still have a tendency [more]
Amount of Time People Spend in Mobile Apps Jumps by 21%
Amount of Time People Spend in Mobile Apps Jumps by 21%
The amount of time that people spend in mobile apps has jumped by 21% over last year, which means the average session length is longer than ever. Furthermore, the average number of sessions for an app is also higher than ever. According to data from Localytics, the average number of mobile app sessions per user (i.e., the number of times users open an app) has jumped by 22% from 9.4 times a month in 2013 to 11.5 times per month in 2014. The data shows that specific types of mobile apps are experiencing much higher increases in "time in app" [more]
Facebook Reaches Nearly 1 in 2 People with Internet Access Around the World
Facebook Reaches Nearly 1 in 2 People with Internet Access Around the World
New data from Facebook's second quarter 2014 results shows just how big the social networking site has grown. As Shift Communications reports, Facebook reaches half of the connected human race. In other words, 47.8% of all people around the world who have internet access use Facebook. In total, 1.317 billion people used Facebook at least once per month during the second quarter of 2014 with 829 million people using it at least once per day. And Facebook hasn't stopped growing yet. The company reports a quarter-over-quarter growth rate of approximately 3%. All of this usage makes Facebook a content distribution [more]
More than Half of Digital Content Now Consumed on Mobile Devices
More than Half of Digital Content Now Consumed on Mobile Devices
A new report from Millennial Media and comScore reveals which types of online content are consumed by internet users in the United States more frequently on mobile devices than desktop computers. According to the data, 56% of online content is now consumed via smartphones (44%) and tablets (12%) while just 44% is consumed on desktop computers. The shift to consuming online content using mobile devices continues to accelerate. In the past 12 months, Millennial Media reports that the number of internet users grew by 4% to 201 million users. However, mobile-only users grew nine times faster during the same time [more]
Mobile Devices to Surpass the Number of People on Earth – Infographic
Mobile Devices to Surpass the Number of People on Earth – Infographic
This year, the number of mobile devices that are actually in use is expected to surpass the number of people on earth with 7.7 billion mobile phones and tablets compared to 7.1 billion people. Already, there are more than 1.4 billion smartphones in use around the world, which is coming very close to surpassing the number of PCs at 2 billion. In fact, there is one smartphone for every 4.5 people on the planet and an additional 1.8 million smartphones are sold every day. That's five times more than the number of babies born each day! These are just some [more]