Showing by category: Industry News

Ed Keating has left his role as Vice President Content Division for the Software & Information Industry Association (SIIA) to become the Chief Content Office (CCO) for BLR (Business & Legal Resources), a leading information resource provider. BLR helps companies comply with federal and state laws related to employment (Department of Labor), safety (Occupational Safety and Health Administration), and the environment (Environmental Protection Agency) through training that keeps those companies out legal trouble and helps them avoid paying fines. According to the BLR press release, Ed's new role with the company will allow him to identify new product opportunities, research [more]
The world of online video has come a long way in the last couple of years. Google's YouTube might still be the page views leader when it comes to online video viewing, but sites like Hulu, iTunes, and Netflix have embraced a different business model that YouTube is finally trying to catch up with. This week, YouTube acquired Next New Networks, a company that produces original programming and helps people and entities that create video find distribution and make money. Like Hulu and Netflix, the cash cow for YouTube that will come from the Next New Networks acquisition won't come [more]
What's the real story about the future of the media industry?  That's a question that many people have been asking for some time now, and it's one that Henry Blodget (CEO and editor-in-chief of Business Insider) and Jay Yarrow (editor of Business Insider) try to answer in a presentation they delivered at the IGNITION conference in New York City yesterday. In their presentation, Henry and Jay provide some charts that tell the story of where the media industry stands today.  Once you look at them, it's hard to argue against the assumption that the media industry will never go back [more]
A new book by Ann Handley of MarketingProfs and C.C. Chapman of Managing the Gray, Content Rules, teaches readers how to create blogs, podcasts, videos, ebooks, webinars and more that engage customers and ignite your business. Content Rules is part of David Meerman Scott's highly popular New Rules series and teaches you how to write stories that interest people the same way that journalists do.  Content strategy and tactics are provided as are numerous case studies.  It's a great read for anyone who wants to get started in creating content to build a business or enhance their existing content-related [more]
Each year, Technorati conducts a survey of bloggers and uses the data collected to create an annual state of the blogosphere report.  This week, the 2010 State of the Blogosphere has been released (the first three parts are already available online and the fourth should be released anytime now). 7,200 bloggers answered the survey questions this year, and the biggest findings show an increase in the number of people blogging with mobile devices and a steady increase in "mommy bloggers." The demographics of respondents put together a picture of bloggers in 2010: Two-thirds of bloggers are male. 65% are age [more]
While Twitter started out a few years ago as a social tool where people could communicate in real-time via short snippets, the team behind Twitter believes the site has evolved into something quite different -- a news site. In a presentation at Nokia World 2010 yesterday, ReadWriteWeb reports that Twitter's vice president of business and corporate development, Kevin Thau, made the case for the site's evolution into a news delivery tool.  Thau cited examples like the plane crash in New York's Hudson River that was shared first with the world via an eyewitness' tweet.  This is just one example of [more]