Newsweek stopped publishing its print magazine at the end of 2012 saying its focus would shift entirely to the weekly Newsweek Global tablet edition. This week, Newsweek offered an introduction to its new online strategy with a beta launch of the redesigned Newsweek.com.
Michael Sebastian of Ad Age explains that Newsweek sees the reimagined Newsweek.com as the first step toward developing a new “long-form, immersive and multi-media experience in the web browser.”
At launch, the redesigned Newsweek.com includes seven key elements:
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In recent years, journalism has been under attack as more media organizations abandon investigative journalism and reduce newsroom staffs to cut costs in an increasingly competitive environment. What is the incentive to join the world of journalism when the future is so bleak?
This week, the Associated Press released an updated version of its Social Media Guidelines for AP Employees. The seven page document covers everything from the types of accounts Associated Press employees can create to what they can publish and who they can friend and follow.
For trade and academic publishers, online communities have moved beyond the experimentation phase and now play an important role in their integrated marketing plans. According to new research from Publishing Technology and Bowker Market Research, which was released at the London Book Fair, publishers report having an average of two online communities, but that number is expected to double over the next two years.
Branded content, brand newsrooms, branded journalism, native advertising, brand publishing — these are all terms that weren’t part of common vernacular ten years ago, but with the growth of social media, the publishing industry has a new source of competition with very deep pockets — brands.
What’s coming in the future for WordPress.com? CEO Matt Mullenweg shared some insights into what might be coming for WordPress at a SXSW panel earlier this month that Laura Hazard Owen of Gigaom narrowed down to three key areas of focus: long-form content, curation, and native advertising.
The ever-evolving world of digital publishing is moving faster than ever, and to help you stay ahead of the pack, Paul Canetti, CEO and Co-Founder of MAZ Digital, shared five digital publishing trends that are already shaping 2013 with EContent.
Are you wasting time on activities that are causing you to decrease your content publishing productivity? February is Time Management Month, so let’s take a look at five activities that commonly decrease content creation and publishing productivity and ways to recoup that lost time.
The massive volume of information available to audiences online has changed the world and made it easier than ever for people to educate themselves about any topic. However, easy access to news and information brings a mix of high and low quality content publishing to audiences. As a result, a lot of information that people find, believe, and share online isn’t accurate.
Digital Publishing Leaders Weigh in on the Future of Media 2013
Panelists for the Future of Media: 2013 event included HuffPost Live president and co-creator Roy Sekoff, BuzzFeed CEO and founder Jonah Peretti, New York Times CEO Mark Thompson, Salon Media Group CEO and CTO Cindy Jeffers, and Business Insider Editor and CEO Henry Blodgett.
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