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The Most Engaged Social Referrals Come from YouTube
The Most Engaged Social Referrals Come from YouTube
It's not enough to just drive traffic to your content. You need to drive engaged traffic---people who actually consume your content when they find it rather than clicking away from it. With the importance of social referrals growing for content publishers, Shareaholic analyzed data from September 2013 through February 2014 across its network of more than 200,000 sites and 250 million unique monthly visitors to determine which social platforms drove the most engaged traffic. In the Social Referrals that Matter Report, Shareaholic reveals how the top eight social media platforms perform in terms of driving engaged visitors based on average [more]
News Apps Show Impressive Growth in Time Spent and Longevity
News Apps Show Impressive Growth in Time Spent and Longevity
The average consumer in the United States spends 64% more time on news apps today than they did a year ago. That statistic comes from a new study by Flurry and includes both iOS and Android smartphone and tablet devices. The growth rate for news apps is more than double the growth rate experienced by messaging and social apps (28%) and greater than six times the growth rate experienced by game, entertainment, and utility apps (9%). The only category that experienced a higher growth rate than news apps was productivity apps, which experienced 119% growth over a year ago. The [more]
Newstex President Larry Schwartz Named to SIIA Content Division Board of Directors
Newstex President Larry Schwartz Named to SIIA Content Division Board of Directors
After receiving a record number of member votes, the Software & Information Industry Association's (SIIA) Content & Information Services Division (CISD) has announced its newly elected Board of Directors for the 2014-2016 term, and Newstex President Larry Schwartz is once again one of the elected Directors. This will mark Larry's fifth term elected to serve on the SIIA Content Division Board of Directors. He served a maximum of three consecutive terms between 2004 and 2010 followed by a two-year hiatus. In 2012, he was re-elected to the Board of Directors, and now, in 2014, he will serve another two years [more]
How to Use Trademark Symbols for Content Publishers
How to Use Trademark Symbols for Content Publishers
As an Authoritative Content publisher, you're investing time and money into developing a brand that promises useful, relevant, credible, and trustworthy content to audiences. Your brand has value and builds equity every day. Just like businesses need to protect their brand assets, so should you. What is the brand name of your website, online magazine, or online content? First, you should trademark both the name and the logo (if you use one), so you can protect them. Imagine how horrible it would be if you spent years building your brand name and then one day you receive a cease and [more]
Mobile Surpasses TV Screen Time – Becomes Primary Screen Worldwide
Mobile Surpasses TV Screen Time – Becomes Primary Screen Worldwide
According to a new study by Millward Brown, AdReaction 2014, the amount of time Americans spend on mobile devices is now greater than the amount of time they spend watching television. Millward Brown surveyed more than 12,000 mobile users in a total of 30 countries who were between the ages of 16 and 44 and found that in 2014, the average multiscreen user consumes a total of seven hours of screen media each day during a five hour period. In the majority of countries, mobile devices are now the primary screen. For example, Americans spend 151 minutes on their smartphones [more]
How to Increase Facebook, Twitter, LinkedIn and Instagram Connections
How to Increase Facebook, Twitter, LinkedIn and Instagram Connections
An important component of an integrated marketing strategy to build an audience for your Authoritative Content is social media. Whether you're sharing a link to a useful piece of content on Twitter, commenting on a connection's Facebook post, or publishing a photo on your Instagram profile, you can spread the reach of your content via social media. Who Is Hosting This shared four useful infographics with Newstex this week that should help you build your social media audiences, increase the reach of your content, and develop relationships with your audience that lead to organic sharing, word-of-mouth marketing, and traffic for [more]