Showing by category: Blog Post

No Tweeting the Competition Says Newspaper to Journalists
No Tweeting the Competition Says Newspaper to Journalists
Do you let your content writers tweet updates from your competitor publishers? The Hindu doesn't. That's according to a memo sent by The Hindu managing editor P. Jacob and senior managing editor V. Jayanth that Mint reviewed earlier today. The note tells reporters, “We need particularly to ensure that in our enthusiasm and urge to participate in an on-line discussion or debate, we do not end up doing a favor to the competition.” The stance The Hindu is taking with its new and still evolving social media policy for journalists is one that runs counter to the free flow of [more]
Facebook Reaches Nearly 1 in 2 People with Internet Access Around the World
Facebook Reaches Nearly 1 in 2 People with Internet Access Around the World
New data from Facebook's second quarter 2014 results shows just how big the social networking site has grown. As Shift Communications reports, Facebook reaches half of the connected human race. In other words, 47.8% of all people around the world who have internet access use Facebook. In total, 1.317 billion people used Facebook at least once per month during the second quarter of 2014 with 829 million people using it at least once per day. And Facebook hasn't stopped growing yet. The company reports a quarter-over-quarter growth rate of approximately 3%. All of this usage makes Facebook a content distribution [more]
What Content Publishers Need to Know about Canadian Anti-Spam Legislation
What Content Publishers Need to Know about Canadian Anti-Spam Legislation
This month, the Canadian Anti-Spam Leglslation (CASL) came into effect. If you send email messages in order to directly or indirectly promote your content, then you need to know what this law entails. Don't make the mistake of thinking that CASL only applies to publishers who live in Canada. It actually applies to anyone who sends commercial email messages to Canadians. If just one person on your email list lives in Canada or opens your email message in Canada (or if someone joins your list in the future who is has a Canadian email address), then you need to understand [more]
Image Content – Not Just for Pinterest and Instagram
Image Content – Not Just for Pinterest and Instagram
Some people learn by hearing. Others learn by reading. And others learn by seeing. The basics of human psychology and neurology tell us that to successfully communicate with a wide audience, you need to create content that engages with those people based on the way they like to learn and consume information. In other words, if your Authoritative Content is completely text-based, you're probably missing an opportunity to connect with a large group of people. Not only should you include a variety of content types on your website, but you should also promote each piece of content using the right [more]
Bloggers Beware – Your Content Could Get You in Trouble with the Law
Bloggers Beware – Your Content Could Get You in Trouble with the Law
Recently, there have been a number of situations in Europe where bloggers and content publishers have been the victims of censorship. The cause---because their content ranked high on search engines. This month, Kevin Rawlinson of BBC News reported on a new incident, but this time the blogger's published opinion based on a personal experience led to censorship and a hefty fine. French Blogger Fined for Negative Restaurant Review Published on Her Blog Caroline Doudet is a blogger from France. She writes a blog about fashion and literature, Cultur'elle, where she has approximately 3,000 followers. In 2013, she published a blog [more]
4 Lessons Authoritative Content Publishers Can Learn from Content Marketing Agencies
4 Lessons Authoritative Content Publishers Can Learn from Content Marketing Agencies
Content publishers face competition from a wide variety of sources, including content marketing agencies which publish content for brands and companies around the world. The Content Marketing: Benchmarks from the Agency Perspective report from SharpSpring and Ascend2 provides insights from interviews with 521 sales, marketing, and business professionals related to content marketing, which Authoritative Content publishers can learn from. You can follow the link to request a download of the full report. Here are some lessons that Authoritative Content publishers should keep in mind as they develop their content strategies for the future. 1. Content agencies' challenges are not much [more]