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10 Questions to Ask to Evaluate New Content Opportunities
10 Questions to Ask to Evaluate New Content Opportunities
Content publishers are always looking for ways to grow, but for Authoritative Content publishers, choosing the right opportunities, which support their reputations as reliable providers of quality content, requires some strategic thinking. The wrong content opportunity could damage an Authoritative Content publisher's reputation, which is a key competitive advantage. Before you jump on a content opportunity, such as a new distribution channel, a new partnership, a new investment, or a new strategy, make sure you ask yourself the following 10 questions, and remember to be honest! 1. What is the potential return on the opportunity? Will the opportunity provide a [more]
10 Years of Digital Storytelling and 10 Years of Newstex
10 Years of Digital Storytelling and 10 Years of Newstex
Ten years ago in 2004, blogs ruled the internet and "blog" was named the word of the year by Merriam-Webster. The same year, Newstex launched with a simple goal---to provide real-time news and commentary, collected from the world’s best authoritative sources, to customers who need reliable information but don’t have time to search for it. A lot has changed both in digital storytelling and at Newstex. Today, there are over 600 million websites, and Facebook reaches one out of two people on the planet who have internet access. Just last month, I wrote an article for Newstex with some of [more]
3 Signs Your Home Page is Losing Value
3 Signs Your Home Page is Losing Value
Home pages are losing value quickly. There was a time (in the not too distant past) when home pages were the top priority for website owners and consumers. Today, people arrive at websites in a wide variety of ways, and most of them are not going directly to your site's home page. Landing pages are the top priority for many website owners now. If visitors do land on your home page, they won't stay there very long. The online audience is Internet-savvy and knows where to click to get the information they want (which includes clicking away from your site). [more]
3 Irrefutable Realities of News Publishing in 2014
3 Irrefutable Realities of News Publishing in 2014
As we get deeper into the second half of 2014, it's disappointing to see the news publishing industry continue to struggle. The biggest problem? Failing to accept the irrefutable realities of the news publishing industry today. These realities aren't shocking. They didn't happen overnight. However, they are the source of many problems within the news publishing industry. Once the leaders of the industry make the necessary monetary, resource, and human capital investments to effectively address the realities of news publishing, the industry will continue to struggle. Three of these irrefutable realities are: 1. Social search is taking over. During the [more]
No Tweeting the Competition Says Newspaper to Journalists
No Tweeting the Competition Says Newspaper to Journalists
Do you let your content writers tweet updates from your competitor publishers? The Hindu doesn't. That's according to a memo sent by The Hindu managing editor P. Jacob and senior managing editor V. Jayanth that Mint reviewed earlier today. The note tells reporters, “We need particularly to ensure that in our enthusiasm and urge to participate in an on-line discussion or debate, we do not end up doing a favor to the competition.” The stance The Hindu is taking with its new and still evolving social media policy for journalists is one that runs counter to the free flow of [more]
Facebook Reaches Nearly 1 in 2 People with Internet Access Around the World
Facebook Reaches Nearly 1 in 2 People with Internet Access Around the World
New data from Facebook's second quarter 2014 results shows just how big the social networking site has grown. As Shift Communications reports, Facebook reaches half of the connected human race. In other words, 47.8% of all people around the world who have internet access use Facebook. In total, 1.317 billion people used Facebook at least once per month during the second quarter of 2014 with 829 million people using it at least once per day. And Facebook hasn't stopped growing yet. The company reports a quarter-over-quarter growth rate of approximately 3%. All of this usage makes Facebook a content distribution [more]