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Rhett Butler of Mongabay Wins Prestigious Parker/Gentry Award
Rhett Butler of Mongabay Wins Prestigious Parker/Gentry Award
Rhett A. Butler, Founder of Mongabay (syndicated by Newstex), has been awarded Field Museum's top conservation prize---the Parker/Gentry Award. In 1999, Butler's passion for nature and wildlife led him to found Mongabay, a site dedicated to raising interest in and appreciation of wildlife and wild lands as well as promoting awareness of environmental issues and examining the impact of emerging trends in climate, economics, technology, and finance on conservation and development. Today, the site receives more than two million unique visitors each month and is available in three dozen non-English languages. As the 2014 recipient of the Parker/Gentry Award, Butler [more]
SIIA Previews 2014 Call for Company Presenters
SIIA Previews 2014 Call for Company Presenters
The annual SIIA Previews event will be held during the the new Software and Information Industry Association (SIIA) conference---the Business Information and Media Summit (BIMS)---which is is coming to Miami, Florida on November 10-12. The conference brings together all three of the SIIA content divisions: CISD, ABM, and SIPA. The 2014 SIIA Previews are now open for submissions by early stage companies from around the world who want the opportunity to present their businesses to a panel of key decision-makers in the information industry. Again, Newstex President Larry Schwartz is the Chairman of the SIIA Previews, and this year, Newstex [more]
When Will Newspapers Become Extinct?
When Will Newspapers Become Extinct?
Newspapers in their current form will become insignificant in the United States by 2017. That prediction comes from The Future Exploration Network's research on the future of media. As you can see in the company's digital visualization below, newspapers as we know them will be extinct across the entire globe by 2040. By 2025, they'll be extinct in nearly 20 countries around the world: 2017: United States 2019: United Kingdom and Iceland 2020: Canada and Norway 2021: Finland, Singapore, and Greenland 2022: Australia and Hong Kong 2023: Denmark 2024: New Zealand, Spain, Czech, and Taiwan 2025: Poland, Sweden, and Switzerland [more]
Nearly 1 in 3 Fortune 500 Companies Maintain Active Blogs
Nearly 1 in 3 Fortune 500 Companies Maintain Active Blogs
Who said blogging is dead? In Corporate America, blogging is holding steady with nearly one in three Fortune 500 companies maintaining public facing corporate blogs (from the primary corporation) with current posts published. The data comes from an annual study by the University of Dartmouth Center for Marketing Research. Back in 2008, only 16% of Fortune 500 companies published public facing corporate blogs. In 2011, only 23% of Fortune 500 companies, but that number surged to 34% by 2013. In 2014, the number is down slightly to 31%. However, the study authors report that this decrease is not an indication [more]
10 Questions to Ask to Evaluate New Content Opportunities
10 Questions to Ask to Evaluate New Content Opportunities
Content publishers are always looking for ways to grow, but for Authoritative Content publishers, choosing the right opportunities, which support their reputations as reliable providers of quality content, requires some strategic thinking. The wrong content opportunity could damage an Authoritative Content publisher's reputation, which is a key competitive advantage. Before you jump on a content opportunity, such as a new distribution channel, a new partnership, a new investment, or a new strategy, make sure you ask yourself the following 10 questions, and remember to be honest! 1. What is the potential return on the opportunity? Will the opportunity provide a [more]
10 Years of Digital Storytelling and 10 Years of Newstex
10 Years of Digital Storytelling and 10 Years of Newstex
Ten years ago in 2004, blogs ruled the internet and "blog" was named the word of the year by Merriam-Webster. The same year, Newstex launched with a simple goal---to provide real-time news and commentary, collected from the world’s best authoritative sources, to customers who need reliable information but don’t have time to search for it. A lot has changed both in digital storytelling and at Newstex. Today, there are over 600 million websites, and Facebook reaches one out of two people on the planet who have internet access. Just last month, I wrote an article for Newstex with some of [more]