Showing by category: Blog Post

Tapping into Instagram Growth for Content Promotion
Tapping into Instagram Growth for Content Promotion
Between mid-2013 and mid-2014, the number of Instagram users between the ages of 16 and 64 around the world jumped from 15% of all global Internet users to 20%. In North America, the percentage is even higher (25%), and in Latin America and the Middle East and Africa, it's even higher than that (33% and 34%, respectively)! In other words, a lot of people are using Instagram, and it's one more place where you can build your audience and relationships that will help you spread your Authoritative Content even further. Of course, that doesn't mean that Instagram should be a [more]
5 Tricks to Breath New Life into Old Content
5 Tricks to Breath New Life into Old Content
What do you do with all of the old content in your site archives? Does it just sit there languishing? Does it attract spam comments faster than you can delete them? With just a small amount of effort, you can breathe new life into your old content so it helps you achieve your goals rather than simply taking up server space. Here are five tricks to revive your old content to get you started: 1. Create a Frequently Asked Questions Page Search your archives for pillar content. This is the evergreen content that explains the basics about a topic. Create [more]
Direct Traffic Trumps Value of Search and Social for News Sites
Direct Traffic Trumps Value of Search and Social for News Sites
There has been a lot of discussion about the growing importance of social discovery to drive traffic to content in recent years, and of course, SEO has been a priority for many content publishers for even longer. However, a new study by Pew Research Center reveals that the value of the traffic that comes to news sites from search engines and social media referrals is actually lower than the value of traffic that comes directly to those news sites. In fact, the difference is quite significant. Using data from comScore, the Pew Research Center found that visitors to news sites [more]
Analyzing Content Consumption Beyond the Click
Analyzing Content Consumption Beyond the Click
As a content publisher, you're probably tracking the number of clicks to your content, the clicks visitors to your content are making once they arrive, and where clicks to your content are coming from. Content analytics are all about the click, but content consumption analysis is about a lot more than clicks. New research from dutch researchers Irene Costera Meijer and Tim Groot Kormelink, Checking, Sharing, Clicking and Linking: Changing Patterns of News Use Between 2004 and 2014, uses ethnography to analyze how people actually consume news, not just how they claim to consume news in surveys. Anthropologist Ken Anderson [more]
Amount of Time People Spend in Mobile Apps Jumps by 21%
Amount of Time People Spend in Mobile Apps Jumps by 21%
The amount of time that people spend in mobile apps has jumped by 21% over last year, which means the average session length is longer than ever. Furthermore, the average number of sessions for an app is also higher than ever. According to data from Localytics, the average number of mobile app sessions per user (i.e., the number of times users open an app) has jumped by 22% from 9.4 times a month in 2013 to 11.5 times per month in 2014. The data shows that specific types of mobile apps are experiencing much higher increases in "time in app" [more]
Blogging Comes out on Top in State of Inbound 2014
Blogging Comes out on Top in State of Inbound 2014
The 2014 State of Inbound report has been released by HubSpot and thousands of marketers agree---blogging works. According to the research, blogging is the number one way that marketers get their content and companies found. In fact, marketers who have prioritized blogging are 13x more likely to generate positive ROI than marketers who haven't prioritize blogging. Among high performing marketers, blogging ranks as the most important inbound project. In fact, blogging ranked on top among B2B and B2C companies as well as among marketing practitioners and leaders. As the chart at the beginning of this article and the chart [more]