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Journalism and Technology Should Be Equal Partners
Journalism and Technology Should Be Equal Partners
In her speech at the Reuters Memorial Lecture 2014 for the Reuters Institute at the University of Oxford this month, Emily Bell, director at the Tow Center for Digital Journalism at Columbia Journalism Law School (she also led the digital transition of The Guardian), discussed the dangers to free press caused by the inordinate power of Silicon Valley's social platforms and search engines. In her speech, Bell called for journalism ("including journalistic institutions like Reuters, the Guardian, the BBC, the New York Times, NPR, and new types of news organizations such as Buzzfeed, Wikileaks, Global Voices or whatever comes next") [more]
Social Media Marketing Trends for 2015
Social Media Marketing Trends for 2015
What will be hot and what won't be in social media marketing for 2015? It's that time of year and everyone is publishing their thoughts online, but let's go beyond opinions and conjecture to look at some facts based on user behavior. A bit of digging revealed some great predictions about which social media sites will be worth your time for promoting your Authoritative Content in 2015. First, Mike Corak and Benjamin Pressman of Ethology provide some predictions related to Facebook, LinkedIn, Twitter, Pinterest, Google+, Instagram, Snapchat, and Vine that are worth reviewing. In their Top 8 Trends in Social [more]
5 End-of-Year Technology Review Tasks for Content Publishers
5 End-of-Year Technology Review Tasks for Content Publishers
Believe it or not, more than a month of the third quarter of 2014 has already passed, and it's time to start end-of-year reviews and clean-ups in preparation for 2015. For content publishers, these types of reviews and preparations are usually related to editorial calendars, personnel, and budgets. However, the third quarter is also a perfect time to review the technology you're using for your content publishing. With that in mind, here are five end-of-year technology review tasks that content publishers should do in order to set themselves up for success in the new year: 1. Clean up Your Content [more]
Mobile App Development in 2015 – What’s Coming?
Mobile App Development in 2015 – What’s Coming?
Mobile app development will look very different in the near future if the predictions that Forrester Research has made for mobile development in 2015 are accurate. No longer will simply building apps be enough. Instead, the report warns mobile developers that they'll need to meet new market demands from consumers who will want, "more contextually relevant micro-moments delivered across families of devices that are personalized to anticipate unique customer needs." According to Forrester Research, these changes, "will allow developers to continue to produce amazing innovation at a continually faster rate." Let's take a look at the eight predictions from Forrester: [more]
6 Ways to Communicate Language Choices in Online Content
6 Ways to Communicate Language Choices in Online Content
The internet is global so making your Authoritative Content available in multiple languages can easily increase your reach, expand your brand, and build your audience. But there is a problem. How do you communicate language choices in your web design in a streamlined yet effective way? The answer to this question is critical to the user experience on your blog or website. Make the wrong choice and you're putting up unnecessary barriers to entry to your content. There are a number of options available to represent language choices online. Here are six of the most common: 1. Flags Showing icons [more]
Millennials Trust Online-Only News Sites More than Network and Cable TV News
Millennials Trust Online-Only News Sites More than Network and Cable TV News
A new report based on results of The Harris Poll of 2,537 U.S. adults in August 2014 reveals that online-only news sites (like Huffington Post and Yahoo! News) are trusted to deliver news fairly and accurately more by younger audiences than older audiences. In fact, the large and highly coveted millennial audience (people between the ages of 18 and 37) trust online-only news sites (63%) more than they trust network TV news (57%) and cable TV news (60%). Other news sources didn't fare much better in terms of trust ratings among millennials. Only 64% trust online news sites that are [more]