Showing by category: Blog Post

Moving From Mobile Consideration to Mobile Action
Moving From Mobile Consideration to Mobile Action
In January of this year, I wrote an article for the Newstex blog about the five critical reasons publishers need a "mobile always" strategy. Today, the majority of digital content is consumed on mobile devices, and the majority of social media time is spent on mobile devices, too. Considering how much digital content is shared and consumed through social media, it's clear that mobile should be a top priority for publishers. However, that is far from the reality. Yesterday, Ronn Levine of SIIA wrote about what he refers to as the "Ahhh, mobile' response explaining, "We still have a tendency [more]
The Power of Blogging for Lawyers
The Power of Blogging for Lawyers
Where do people go to find out information about the law or to find legal counsel when they need it? They go to Google, just like they do for everything else they need today. For lawyers, blogging offers a way to improve their website search engine results and grow their practices. However, it also gives them an opportunity to convert casual site visitors into clients, because they can prove their knowledge, expertise, and abilities through their content. It's important to point out, however, that not all blogs written by lawyers are equal. Authoritative Content legal blogs are written by actual [more]
Happy Birthday Blogs
Happy Birthday Blogs
Twenty years ago, on October 7, 1994, software developer Dave Winer published his first blog post. The date is important because Winer also wrote the first blogging software which opened the doors to blogging as we know it today. Winer also invented podcasting and was involved in developing RSS, the syndication system that bloggers and Newstex use to automatically distribute content to audiences around the world. A lot has changed since Winer published his first blog post, which you can see here. From the software to the publishers, the evolution of user-generated content ushered in a media explosion. Blogging became [more]
National Newspaper Week 2014
National Newspaper Week 2014
Did you know that this week is National Newspaper Week? Don't worry---most people had no idea. Despite the fact that National Newspaper Week has nearly passed (it ends tomorrow), the majority of Americans probably have no idea that it even exists. The week-long "holiday" has been happening for 74 years and is intended to observe the importance of newspapers to both large and small communities. While print newspapers are past their prime, the truth of the matter is that National Newspaper Week is still highly relevant. It might be time for a rebranding though. The term "newspaper" carries connotations that [more]
The Weight of Words
The Weight of Words
Words carry weight and content publishers have a responsibility to choose their words wisely, particularly Authoritative Content publishers who have earned the trust of their audiences as credible sources of information. While traditional news media veers toward sensationalism in headlines and stories (watch a cable news network for five minutes and you'll see more than one example), Authoritative Content publishers have a unique opportunity to differentiate themselves and their content simply through word choices. Yesterday, Merrill Perlman of the Columbia Journalism Review published an article urging journalists to "beware of journo-speak." Referencing a New York Times article by Margaret Sullivan, [more]
Fastest Growing Digital News Audience is Young Women
Fastest Growing Digital News Audience is Young Women
Women between the ages of 18 and 24 represent the fastest growing segment of the digital newspaper audience. According to a report from the Newspaper Association of America (based on research conducted by comScore of 300 U.S. newspapers), the number of young women who read digital newspaper content jumped by 38% between August 2013 and August 2014. The only other segments that experienced growth rates above 30% were men between the ages of 35-44 (31% growth) and men between the ages of 45-54 (also 31% growth). The only other audience segment that saw a growth rate above 20% was women [more]