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4 Key Factors Influencing Content Sharing Trends
4 Key Factors Influencing Content Sharing Trends
Content sharing is a critical component of any online publisher's marketing plan, and new research from ShareThis identifies consumer sharing trends that dominated during the second quarter of 2014. Most importantly, the shift to mobile content consumption and sharing is driving content sharing and will continue to do so for the foreseeable future. However, there is more to this story than rehashing the shift to mobile. In the Q2 2014 Consumer Sharing Trends Report from ShareThis, the data suggests four key factors that are influencing social sharing trends that all content publishers need to understand: 1. Device Looking at smartphones, [more]
Is Your Content Reaching the Right Audience?
Is Your Content Reaching the Right Audience?
Earlier this year, Pew Research Center and the Social Media Research Foundation released a report that identified six structures of social media crowds that shape Twitter conversations. The research found that these structures are dependent on the topic being discussed, the sources of information cited during the conversations, the social networks of the people who are talking about the topic, and the leaders of the conversation. The report identifies these six social structures as divided, unified, fragmented, clustered,  inward hub and spokes, and outward hub and spokes. Since social media conversations and social media referrals are so important to content [more]
The Fight for Content Quality
The Fight for Content Quality
PR Newswire has joined the fight for content quality by launching a new press release evaluation process and quality guidelines which will reduce the number of low quality press releases that are published using its distribution service. The Low Quality Press Release Problem In recent years, online press release distribution has been a focal point for search engine optimization. In an attempt to gain backlinks from high quality websites where PR Newswire press releases are published, website owners and search engine optimization companies have paid to distribute a huge number of press releases. However, many of these press releases are [more]
Update: SCOTUSblog Denied Press Credentials
Update: SCOTUSblog Denied Press Credentials
In May, I shared the story of SCOTUSblog's appeal of its denial of press credentials from the U.S. Senate Press Gallery. This week, SCOTUSblog's press credentials were denied again. The Standing Committee of Correspondents of the Senate Press Gallery (i.e., the group of journalists who are in charge of approving and denying Capitol Hill press credentials) unanimously affirmed that it will not change its April 2014 decision to deny press credentials to SCOTUSblog. In a letter to SCOTUSblog founder Tom Goldstein, the committee explains that SCOTUSblog failed to meet the requirements to obtain a congressional press pass in three [more]
Look Out! Google is Dominating the World
Look Out! Google is Dominating the World
Google is on a path to dominate the world---one tech step at a time. Let's take a look at how it's happening. Google is the #1 Smartphone Operating System First, consider Google's continued success in the smartphone operating system market. This year, eMarketer reports that smartphone usage is poised to grow by 25% globally, and nine countries will surpass 50% smartphone penetration (increasing to 15 countries by 2015). More than half of all smartphone users this year will be in the Asia-Pacific region (951 million consumers). Overall, China has the largest smartphone market followed by the United States. By 2017, [more]
The Rise of iPhone Journalism
The Rise of iPhone Journalism
When everyone else is looking for high quality video and photography production, you can use your iPhone (or any smartphone) to execute a guerrilla marketing strategy for your Authoritative Content. While there are certainly challenges and negatives to using an iPhone to capture a story, there are also many benefits. Let's take a look at both sides of the debate over the usefulness of iPhone journalism: The Argument against iPhone Journalism It might be easy to capture a story using your iPhone, but you should always consider the negatives when you do so. Some of the biggest challenges you'll face [more]