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Journalism Partnerships: The Future of News
Journalism Partnerships: The Future of News
Journalism partnerships have been gaining popularity quickly since 2008, and according to a new research report from Pew Research Center, Journalism Partnerships: A New Era of Interest, this trend will play a significant role in the future of news reporting, publishing, and distribution. When journalism partnerships work, all parties benefit. The report authors explain: “Legacy media outlets are looking more than ever for ways to augment what they can produce with a depleted staff, and news startups are eager to place their work before a wider audience and figure out roads to sustainability. “What these collaborations mean for the public---at [more]
Personalization Makes or Breaks Content Marketing Success
Personalization Makes or Breaks Content Marketing Success
Personalization matters according to 66% of marketers who participated in the "Quarterly Digital Intelligence Briefing: Why Marketing Should be Personal" research study with Econsultancy and Adobe. Without personalization, these marketers agree that the success their online strategies would be limited. To that end, more than one in two marketers (54%) are working towards developing more personalized websites and online experiences. The Levels of Personalization Keep in mind, personalization comes in many forms. Including an audience member's name in your email marketing message is just one level of personalization that you should consider as you develop your marketing campaigns. Personalization can [more]
Yahoo Starts Selling Flickr Users’ Photos
Yahoo Starts Selling Flickr Users’ Photos
Last week, The Wall Street Journal reported that Yahoo! will begin selling prints of 50 million Creative Commons-licensed images uploaded by Flickr users as well as an unspecified number of other photos uploaded by users that will be handpicked from Flickr. Images bearing a Creative Commons licenses that allow for commercial use will be sold as canvas prints for up to $49 each with no payments going to the image owners. Instead, Yahoo! will retain all revenues. However, each canvas print will include a "small sticker bearing the name of the artist." Handpicked images won't have the Creative Commons license [more]
Journalism and Technology Should Be Equal Partners
Journalism and Technology Should Be Equal Partners
In her speech at the Reuters Memorial Lecture 2014 for the Reuters Institute at the University of Oxford this month, Emily Bell, director at the Tow Center for Digital Journalism at Columbia Journalism Law School (she also led the digital transition of The Guardian), discussed the dangers to free press caused by the inordinate power of Silicon Valley's social platforms and search engines. In her speech, Bell called for journalism ("including journalistic institutions like Reuters, the Guardian, the BBC, the New York Times, NPR, and new types of news organizations such as Buzzfeed, Wikileaks, Global Voices or whatever comes next") [more]
Social Media Marketing Trends for 2015
Social Media Marketing Trends for 2015
What will be hot and what won't be in social media marketing for 2015? It's that time of year and everyone is publishing their thoughts online, but let's go beyond opinions and conjecture to look at some facts based on user behavior. A bit of digging revealed some great predictions about which social media sites will be worth your time for promoting your Authoritative Content in 2015. First, Mike Corak and Benjamin Pressman of Ethology provide some predictions related to Facebook, LinkedIn, Twitter, Pinterest, Google+, Instagram, Snapchat, and Vine that are worth reviewing. In their Top 8 Trends in Social [more]
5 End-of-Year Technology Review Tasks for Content Publishers
5 End-of-Year Technology Review Tasks for Content Publishers
Believe it or not, more than a month of the third quarter of 2014 has already passed, and it's time to start end-of-year reviews and clean-ups in preparation for 2015. For content publishers, these types of reviews and preparations are usually related to editorial calendars, personnel, and budgets. However, the third quarter is also a perfect time to review the technology you're using for your content publishing. With that in mind, here are five end-of-year technology review tasks that content publishers should do in order to set themselves up for success in the new year: 1. Clean up Your Content [more]