Showing by category: Blog Post

Happy Birthday Blogs
Happy Birthday Blogs
Twenty years ago, on October 7, 1994, software developer Dave Winer published his first blog post. The date is important because Winer also wrote the first blogging software which opened the doors to blogging as we know it today. Winer also invented podcasting and was involved in developing RSS, the syndication system that bloggers and Newstex use to automatically distribute content to audiences around the world. A lot has changed since Winer published his first blog post, which you can see here. From the software to the publishers, the evolution of user-generated content ushered in a media explosion. Blogging became [more]
National Newspaper Week 2014
National Newspaper Week 2014
Did you know that this week is National Newspaper Week? Don't worry---most people had no idea. Despite the fact that National Newspaper Week has nearly passed (it ends tomorrow), the majority of Americans probably have no idea that it even exists. The week-long "holiday" has been happening for 74 years and is intended to observe the importance of newspapers to both large and small communities. While print newspapers are past their prime, the truth of the matter is that National Newspaper Week is still highly relevant. It might be time for a rebranding though. The term "newspaper" carries connotations that [more]
The Weight of Words
The Weight of Words
Words carry weight and content publishers have a responsibility to choose their words wisely, particularly Authoritative Content publishers who have earned the trust of their audiences as credible sources of information. While traditional news media veers toward sensationalism in headlines and stories (watch a cable news network for five minutes and you'll see more than one example), Authoritative Content publishers have a unique opportunity to differentiate themselves and their content simply through word choices. Yesterday, Merrill Perlman of the Columbia Journalism Review published an article urging journalists to "beware of journo-speak." Referencing a New York Times article by Margaret Sullivan, [more]
Fastest Growing Digital News Audience is Young Women
Fastest Growing Digital News Audience is Young Women
Women between the ages of 18 and 24 represent the fastest growing segment of the digital newspaper audience. According to a report from the Newspaper Association of America (based on research conducted by comScore of 300 U.S. newspapers), the number of young women who read digital newspaper content jumped by 38% between August 2013 and August 2014. The only other segments that experienced growth rates above 30% were men between the ages of 35-44 (31% growth) and men between the ages of 45-54 (also 31% growth). The only other audience segment that saw a growth rate above 20% was women [more]
Tapping into Instagram Growth for Content Promotion
Tapping into Instagram Growth for Content Promotion
Between mid-2013 and mid-2014, the number of Instagram users between the ages of 16 and 64 around the world jumped from 15% of all global Internet users to 20%. In North America, the percentage is even higher (25%), and in Latin America and the Middle East and Africa, it's even higher than that (33% and 34%, respectively)! In other words, a lot of people are using Instagram, and it's one more place where you can build your audience and relationships that will help you spread your Authoritative Content even further. Of course, that doesn't mean that Instagram should be a [more]
5 Tricks to Breath New Life into Old Content
5 Tricks to Breath New Life into Old Content
What do you do with all of the old content in your site archives? Does it just sit there languishing? Does it attract spam comments faster than you can delete them? With just a small amount of effort, you can breathe new life into your old content so it helps you achieve your goals rather than simply taking up server space. Here are five tricks to revive your old content to get you started: 1. Create a Frequently Asked Questions Page Search your archives for pillar content. This is the evergreen content that explains the basics about a topic. Create [more]