Meet the Team

Newstex is a truly virtual company. With no physical assets, Newstex colleagues work from their own offices and are located across the United States. From the fast-paced hubs of New York City to the mountains of Seattle and beaches of Florida, the Newstex team connects using the tools of technology and the accessibility of the Internet. The virtual business model translates into lower costs and better pricing for customers.

Newstex Leadership

Steve Ellis, CEO

Steve Ellis is a co-founder of Newstex, where he serves as the company’s Chief Executive Officer with responsibilities for finance and business development.

Steve was formerly Chairman and CEO of Comtex News Network, one the original aggregators of real-time news and information, where he successfully restructured their products, management and financial structure.

Previously, Steve was CFO at GFI Group, a leading credit derivatives broker, having launched its largest private equity financing, and a Director and CFO at, where he managed their successful IPO and M&A activities. He also directed the IPO of Metromedia Fiber Network, a large telecom start-up.

For much of the 90′s, Steve oversaw the rapid financial growth of Data Broadcasting Corporation, a pioneer in the news and real-time market data industry which spawned many of today’s great online products, including MarketWatch (spun out, renamed CBS MarketWatch), Signal (became eSignal, now owned by IDC), Quotrek (early hand-held, wireless quotes and news), and Shark Information System (merged with ADP’s data products group).

Steve graduated from M.I.T. with a BSEE in computer science and a BS in humanities, received his MBA from Stanford Business School, and is a certified public accountant. In his younger and fitter days, Steve pursued Isshynru karate with a vengeance as a third-degree brown belt. These days, he enjoys skiing, SCUBA, backpacking, and traveling with his family.

Larry Schwartz, President

Larry Schwartz is a co-founder of Newstex and President of the company, with responsibility for sales, marketing and product development.

Larry has guided numerous entertainment and new media ventures, from start-up through growth, development and maturity, including Bolenka Games Online (Trivial Pursuit(R) Online), GFI Group (Nasdaq:GFIG – financial), Wizard World (publishing), Patron Technology (technology) and Most recently Larry was President of Comtex News Network, a real time wholesaler of news to the financial industry.

He was also president and CEO of, which he co-created with the Times Mirror Co. and co-owners Gannett, Knight-Ridder, The New York Times Company, Tribune Company, and The Washington Post Company. Larry was featured in the official history of eBay, “The Perfect Store”, by Adam Cohen, which detailing his exploits of attempting to purchasing eBay for Times Mirror and then competing against eBay on behalf of the newspapers.

Larry attended Bates College and the Yale University Graduate School of Drama. He serves on the Content Board of Directors for the Software Information Industry Association, and is a frequent speaker on content, product development, start-ups and turnarounds. Larry is also Chairman of the SIIA Previews for the third year running.

When he’s not adding value to content, Larry is a show manager for hunter/jumper horse shows, is on the Board of Directors for the Connecticut Horse Show Association and maintains several horse web sites and blogs (,, Larry, a confirmed gadget geek, also spends time on Broadway with his theatrical agent wife and two daughters.

Michael Ellis, Managing Director, Global Business Development

Michael Ellis is Managing Director of Global Business Development for Newstex and is responsible for generating business intelligence across all Newstex product lines as well as managing business development in the United Kingdom and Europe.

Michael holds a Bachelor of Arts in Comparative Literature from Yale University and earned his Master’s Degree in English Renaissance Literature. He worked in international film and television licensing with Warner Bros. before joining the Newstex team. Currently, he resides in the U.K. where he manages the health of Newstex products and daily operations while directing the company’s global expansion.

Chris Moyer, Vice President, Technology

Chris Moyer is Vice President of Technology for Newstex and the author of Building Applications in the Cloud, a book dedicated not only to moving applications to cloud computing but also offering details of how to actually integrate applications into a cloud environment that can be truly successful.

Chris is a graduate of Rochester Institute of Technology and holds a degree in software engineering. He studied under the creator of boto, Mitch Garnaat, and spends much of his time working on the boto client library for communicating with Amazon Web Services. Chris created two web frameworks based off of this client library, known as Marajo and botoweb. He has deep experience assisting developers with migrating applications to the cloud and helping new startups create brand new applications that were never before possible.

Aura Novembre, Vice President, Content Licensing

Aura Sujaritchan Novembre manages Publisher Relations for Newstex. Her role includes handling the partnerships from acquisition to technical integration and beyond.

Aura joins the company after working 5 years as a Senior Content Manager with ScreamingMedia, which eventually became Marketwatch Licensing Services.

There she managed the relationships of high-profile content providers such as Associated Press, Reed Business Information and Accuweather while supporting client deals with Sony Pictures Television, Merck and Cox Communications.

After graduating from Smith College, Aura worked in the development offices of producers Scott Rudin, Alan Pakula and Jean Doumanian. She was also the Director of Development for an independent producer, bringing in projects for CBS.

An active board member for the Smith College Club of NY, Aura organizes career-related events for the group throughout the year. In her spare time, she continues to pursue her interest in film, acting recently as an Associate Producer for an independent short.

Susan Gunelius, Marketing

Susan Gunelius is President and CEO of KeySplash Creative, Inc., a marketing communications company. Her business career spans 20 years, and she is a marketing and branding expert having directed multi-million dollar marketing budgets for some of the largest companies in the world, including divisions of AT&T and HSBC. Today, her clients include small and large companies around the world such as Citigroup, Cox Communications, The New York Times, and many more.

Susan is also a published author with ten marketing-related books, including the widely popular 30-Minute Social Media Marketing, Content Marketing for Dummies, and Blogging All-in-One for Dummies, which are available through, Barnes & Noble, and other book sellers. She is a featured marketing columnist for and, and her marketing-related articles have appeared in a variety of publications and websites, including,,,, and many more. Susan is frequently interviewed about marketing and branding for television, radio, print and online media organizations.

Susan also owns an award-winning blog for women in business,, and speaks about marketing, branding, and social media at events around the world.

You can learn more about Susan, her experience, and her books on her company website at or connect with her on Twitter @susangunelius.

David Meerman Scott, Advisor

David Meerman Scott is a marketing strategist, keynote speaker, seminar leader, and the author of the popular book World Wide Rave. His previous book, The New Rules of Marketing & PR is an award-winning BusinessWeek bestseller and is being published in 24 languages.

He is a recovering VP of marketing for two publicly traded technology companies and was also Asia marketing director for Knight-Ridder, at the time one of the world’s largest newspaper and electronic information companies.

David has lived and worked in New York, Tokyo, Boston, and Hong Kong and has presented at industry conferences and events in over thirty countries on four continents.

Clients include: Cisco, HP, The New York Islanders, NASDAQ Stock Market, the Government of Ontario, McKesson, U.S. Air Force, U.S. Marine Corps, SAP, Google, Digital River, Hill & Knowlton, Hanley Wood, Dow Jones, National Investor Relations Institute, Milken Institute Global Conference, America Credit Union Conference, TS2, Giant Screen Theater Association, Realtors® Conference, and many, many more . . .

David’s hobbies include collecting space artifacts, visit his Apollo Artifacts blog for a glimpse of his collection.

Check out David’s blog Web Ink Now at, which is syndicated by Newstex, and folllow David on Twitter @dmscott