In a recent video from Daisy Whitney’s New Media Minute (which is syndicated through Newstex), Daisy reveals 3 steps you can take to increase the number of views your online videos get. Daisy spoke to Taboola CEO Adam Singolda to put together these three steps:
As Daisy explains in her video shown below, far more people read online content than view online videos. You need to do everything you can to increase the visibility of your online video content making it as easy as possible for people to view it. For example, promote your video content across your website and blog — on your home page, category pages, article pages, and so on.
2. Personalized Recommendations
Daisy explains that per Taboola’s data, offering personalized video recommendations with your video content generates 3-times more video views than non-personalized video recommendations. That means you need to take time identifying what content your audience is likely to want to view next and deliver relevant recommendations.
It’s essential that you pursue opportunities to gain additional exposure for your online video content. Therefore, look for syndication opportunities with companies like Newstex as well as partnerships with sites that offer limited video content so you get in front of those audiences and site owners get free video content to enhance their sites.
You can view Daisy’s video below.